Active marketing strategies in Indonesia, the heavyweight among the ASEAN states
Indonesia with its many islands is not only the fourth largest country in the world in terms of population, but also South-east Asia’s leading economy. For outbound tourism, this is also a source market of growing significance and plays a crucial role in visitBerlin’s development of the Asian market.
In April, we represented Berlin together with the German Embassy Jakarta at the Destination Europe – Travel and Culture Fair 2016. The fair itself was organised by the Delegation of the European Union (EU) together with the embassies or cultural centres of EU Member States. Our stand at the fair with its Berlin branding and our participation in the stage programme with, for instance, the interactive Berlin Runaround prize game all met with widespread enthusiasm.
In August, in cooperation with Air Berlin/Etihad Airways, we arranged for a Berlin event for the travel industry held in a luxury Jakarta hotel. The programme for the entertainment included short Berlin presentations, various prize games, and a buffet dinner with live music.
Our marketing activities in Indonesia in 2016 were rounded off with an independent Berlin stand at the Pacific Asia Travel Association (PATA) Travel Mart in September 2016. During the event, we were able to hold nearly 200 face-to-face meetings with hosted buyers from the Pacific Rim countries.