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Privacy Statement

1) Information on collecting personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following sections we will inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The controller of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Berlin Tourismus & Kongress GmbH, Am Karlsbad 11, 10785 Berlin, Germany, Phone: 030/ 25 00 23 33, Fax: 030/ 25 00 24 24, E-mail: hallo@visitBerlin.de.. The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

1.3 The data controller has appointed a data protection officer, who can be contacted as follows: AMD TÜV Arbeitsmedizinische Dienste GmbH, Herr Oliver Gröger, Alboinstraße 56, 12103 Berlin, datenschutz@visitBerlin.de.

1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the data controller). You can recognise an encrypted connection by the character string "https://" and the lock symbol in your browser line.

 

2) Data collection when visiting our website

During the purely informational use of our website, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (server log files). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website
- Date and time accessed
- Quantity of data sent in bytes
- Source/link from which you reached the page
- Browser used
- Operating system used
- IP address used (if necessary in anonymised form)

Processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of our legitimate interest to improve the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are specific indications of unlawful use.

 

 

3) Cookies

In order to make the visit to our website more appealing and to enable the use of certain functions, we use cookies on various sub-pages.

These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (session cookies). Other cookies remain on your device and enable your browser to be recognised the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period of time, which may differ depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

Sometimes cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b of the GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a of the GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f of the GDPR to protect our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the page visited.

You can use the selection in our Consent Tool (Section 11.1) to choose which cookies may be used by our website and also change this selection at any time during your visit to the website, insofar as they are not essential cookies.

Please note that you can additionally set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. This can be found for each browser via the following links:

Internet Explorer: https://support.microsoft.com/en-us/topic/delete-and-manage-cookies-168dab11-0753-043d-7c16-ede5947fc64d

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en

Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Opera: https://help.opera.com/en/latest/web-preferences/

Please note that if you do not accept essential cookies, the functionality of our website may be limited.

 

4) Making contact

4.1 General contact

Personal data is collected when you make contact with us (e.g. by contact form or e-mail). Which data is collected when you use a contact form is apparent from the contact form itself. This data is stored and used exclusively for the purpose of answering your request or for making contact, and the associated technical administration. The legal basis for the processing of data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f of the GDPR. If you make contact with a view to concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b of the GDPR. Your data will be deleted after the final processing of your request. This is the case if the circumstances indicate that the matter in question has been conclusively clarified and provided there are no legal obligations to retain the data.

4.2 Downloading files

This website offers you the possibility to download photos, videos, documents and numerous other files. If you request, we will send a download link to the e-mail address you have provided. Your e-mail address will only be stored for the purpose of answering your request. The legal basis for this processing is our legitimate interest in responding to your request in accordance with Art. 6 (1) (f) GDPR.

We would like to draw your attention to the terms of use for images, photos and videos from visitBerlin:

https://about.visitberlin.de/sites/default/files/2017-05/2016-10-07_Nutzungsbedingungen_Bilder_Fotos_Film.pdf

Because this is not a regular sending of files, it is not possible to unsubscribe.

 

5) Use of customer data for direct advertising

5.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only data mandatory for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed that you consent to receiving newsletters. We will then send you a confirmation e-mail asking you to confirm that you wish to receive the newsletter in future by clicking on an appropriate link.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a of the GDPR. When you register for the newsletter, we store the date, the website used for registration and the time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for the newsletter is used exclusively for the purpose of advertising in the newsletter. You can unsubscribe from the newsletter at any time by clicking on the link provided in the newsletter or by sending a message to news@visitberlin.de. Your data will then be stored on a separate server. Your data will then be noted on an unsubscriber list and you will no longer receive this newsletter in the future. In the event of a cancellation request, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

5.2 Sending the e-mail newsletter to existing customers
If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you e-mail offers for similar goods or services to those you have already purchased from our range. In accordance with § 7 para. 3 of the Unfair Competition Act (UWG), we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 para. 1 lit. f of the GDPR. If you have initially objected to the use of your e-mail address for this purpose, no e-mails will be sent by us. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with future effect by notifying the data controller named at the beginning. In this case, you will only be charged transmission costs according to the base rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

5.3 Newsletter dispatch via Episerver Campaign

Our e-mail newsletters are sent via the technical service provider Episerver Campaign, Wallstraße 16, 10179 Berlin ("Episerver"), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f of the GDPR and serves our legitimate interest in using an effective advertising, secure and user-friendly newsletter system. The data you enter for the purpose of receiving the newsletter (e.g. e-mail address) is stored on Episerver's servers in the EU.

Episerver uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the e-mails sent contain web beacons or tracking pixels, which are single-pixel image files that are stored on our website or web content of the e-mail. This makes it possible to determine whether a newsletter message has been opened. Through tracking, technical information is collected (e.g. time of retrieval, IP address, browser type and operating system). The data is only collected pseudonymously and is not linked to your other personal data. A direct reference to an individual person is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to data analysis for personalised evaluation purposes, you can do so within the e-mail sent to you. If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

We have concluded an order processing agreement with Episerver, with which we oblige Episerver to protect our customers' data and not to pass it on to third parties.

You can view Episerver's privacy policy here:
https://www.episerver.com/trust-center/privacy

5.3 Advertising by post

On the basis of our legitimate interest in personalised direct advertising, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you as part of the contractual relationship – your title, academic degree, year of birth and your profession, industry or business name in accordance with Art. 6 para. 1 lit. f of the GDPR and to use it to send you interesting offers and information about our products by post.

You can object to the storage and use of your data for this purpose at any time by sending a message to the data controller.

 

 

 

 

6)Use of social media: videos

6.1 Use of Vimeo videos

On our website, we use plugins from the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA, with your consent. When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Vimeo servers. The content of the plugin is transmitted by Vimeo directly to your browser and integrated into the page. Through this integration, Vimeo receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Vimeo account or are not currently logged in to Vimeo. This information (including your IP address) is transmitted by your browser directly to a Vimeo server in the USA and stored there.

If you are logged in to Vimeo, Vimeo can directly assign your visit to our website to your Vimeo account. If you interact with the plugins (such as pressing a video start button), this information is also transmitted directly to a Vimeo server and stored there.

The described data processing operations are carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in market research and the needs-based design of the Vimeo service.

If you do not want Vimeo to assign the data collected via our website directly to your Vimeo account, you must log out from Vimeo before visiting our website.

The purpose and scope of data collection and the further processing and use of data by Vimeo as well as your related rights and settings options for protecting your privacy, can be found in the Vimeo privacy policy: https://vimeo.com/privacy

In the case of videos from Vimeo that are embedded on our site, the Google Analytics tracking tool of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland, is automatically integrated. This is Vimeo's own tracking, to which we have no access and which cannot be influenced by our site. Google Analytics uses cookies for tracking, which are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will generally be transmitted to one of Google's servers. This may also result in a transmission to the servers of Google LLC in the USA.

This processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Vimeo's legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

6.2 Use of YouTube videos

With your consent, this website uses the YouTube embedding function to display and play videos of the YouTube provider, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

The extended data protection mode is used here, which, according to the provider, only triggers the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the YouTube provider uses cookies to collect information about user behaviour. According to information from YouTube, these are used, for example, to collect video statistics, to improve user-friendliness and to prevent abusive behaviour. If you are logged in to Google, your data is directly assigned to your account when you click on a video. If you do not wish to have your data associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of Google’s legitimate interests in the insertion of personalised advertising, market research and/or needs-based design of its website. You have the right to object to the creation of these user profiles; you must contact YouTube to exercise this right. Within the scope of using YouTube, personal data may also be transmitted to the servers of Google LLC in the USA.

Irrespective of whether the embedded videos are played or not, a connection to the Google network is established each time this website is opened, which may trigger further data processing operations without our influence.

Further information on data protection in regard to YouTube can be found in the provider's privacy policy at: https://policies.google.com/privacy?hl=en-GB&gl=de

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

7) Use of social media: Social plugins

7.1 Facebook as a plug-in

On our website we use, after your consent, what are known as social plugins (“plugins”) of the social network Facebook, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins are identified with a Facebook logo or the addition “Social Plugin from Facebook” or “Facebook Social Plugin”. You can find an overview of the Facebook plugins and what they look like here: https://developers.facebook.com/docs/plugins

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted by your browser directly to a Facebook Inc. server in the USA and stored there.

If you are logged in to Facebook, Facebook can assign the visit to our website directly to your Facebook profile. Whenever you interact with the plugins, for example by clicking the “Like” button or entering a comment, this information is also transmitted directly to a Facebook server and stored there.The information is also published on your Facebook profile and displayed to your Facebook friends.

The described data processing operations are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Facebook’s legitimate interests in displaying personalised advertising, to inform other users of the social network about your activities on our website and for developing the Facebook service as necessary.

If you do not want Facebook to assign the data collected via our website directly to your Facebook profile, you must log out of Facebook before visiting our website. You can also prevent the future loading of the Facebook plugins and therefore the data processing operations described above using add-ons for your browser, such as the script blocker "NoScript" (http://noscript.net/).

The purpose and scope of data collection and the further processing and use of data by Facebook as well as your related rights and settings options for protecting your privacy can be found in the Facebook privacy policy:

https://www.facebook.com/policy.php

7.2 Twitter as a plugin

Our website uses, after your consent, social plugins ("plugins") of the Twitter microblogging service, which is operated by Twitter International Company, One Cumberland Place, Fenian Street

Dublin 2, D02 AX07 Ireland ("Twitter"). The plugins are identified with a Twitter logo, for example in the form of a blue "Twitter bird". You can find an overview of the Twitter plugins and their what they look like here: https://about.twitter.com/de/resources/buttons

When you visit a page of our website that contains such a plugin, your browser establishes a direct connection to the Twitter servers. The content of the plugin is transmitted by Twitter directly to your browser and integrated into the page. Through this integration, Twitter receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Twitter profile or are not currently logged in to Twitter. This information (including your IP address) is transmitted by your browser directly to a Twitter Inc. server in the USA and stored there.

If you are logged in to Twitter, Twitter can assign the visit to our app directly to your Twitter profile. Whenever you interact with the plugins, e.g. press the "Tweet" button, the corresponding information is also transmitted directly to a Twitter server and stored there.The information is also published on your Twitter account and displayed to your contacts there.

The described data processing operations are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Twitter’s legitimate interests in displaying personalised advertising, to inform other users of the social network about your activities on our website and for developing the Twitter service as necessary.

If you are a member of the Twitter social network and would like to limit the collection of data via our website and the addition of your user data to data stored about you by the Twitter social network, you should log out of Twitter before visiting our website.

You can also prevent the future loading of the Twitter plugins and therefore the data processing operations described above using add-ons for your browser, such as the script blocker "NoScript" (https://noscript.net/).

The purpose and scope of data collection and the further processing and use of data by Twitter as well as your related rights and settings options for protecting your privacy, can be found in the Twitter privacy policy: https://twitter.com/privacy

 

 

 

 

8) Online marketing

8.1 Google AdSense

On our website, we use Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), with your consent. Google AdSense uses cookies, which are text files placed on your computer to help the website analyse how users use the site. In addition, Google AdSense also uses web beacons (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and / or web beacon (including your IP address) about your use of the website will generally be transmitted to and stored by Google on one of its servers. This may also involve transmission to the servers of Google LLC in the USA.

Google uses the information thus obtained to carry out an evaluation of your usage behaviour with regard to the AdSense ads. The IP address transmitted by your browser in the context of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.

The described processing of data is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR for the purpose of targeting the user by third parties advertisers whose ads are displayed on this website on the basis of the evaluated user behaviour. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalised third-party advertising content in return for payment.

You can obtain further information about Google's data protection policy at the following Internet address: https://policies.google.com/privacy?hl=en-GB&gl=de

You can permanently disable cookies for ad preferences by setting your browser software to prevent them, or you can download and install the browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996?hl=en-GB

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website or alternatively follow the option described above to make an objection.

8.2 Use of Google Ads conversion tracking

On our website, we use the Google Ads online advertising program and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") with your consent. We use the Google Ads service to draw attention to our attractive offers with the help of advertising media (Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across Google Ads customers' websites. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Clients will learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users. If you do not wish to participate in the tracking, you can block this use by deactivating the Google conversion tracking cookie via your internet browser under the keyword "user settings". You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f of the GDPR. In the context of the use of Google Ads, there may also be a transmission of personal data to the servers of Google LLC in the USA.

You can obtain further information about Google's data protection policy at the following Internet address: https://policies.google.com/privacy?hl=en-GB&gl=de

You can permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:
https://support.google.com/ads/answer/7395996?hl=en-GB

Please note that certain functions of this website may not be available or may be restricted if you have deactivated the use of cookies.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website or alternatively follow the option described above to make an objection.

8.3 Google Marketing Platform

On our website, we use the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP") with your consent.

GMP uses cookies to place ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. By means of a cookie ID, Google records which ads are placed in which browser and can thus prevent them from being displayed more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f of the GDPR.

In addition, GMP can use cookie IDs to record conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, using the same browser, visits the advertiser's website and makes a purchase via this website. According to Google, GMP cookies do not contain any personally identifiable information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our knowledge as follows: Through the integration of GMP, Google receives the information that you have visited the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider may obtain and store your IP address. In the context of the use of GMP, personal data may also be transmitted to the servers of Google LLC in the USA.

If you wish to object to participation in this tracking procedure, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com, (see https://www.google.de/settings/ads, whereby this setting will be deleted when you deactivate your cookies. Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info for information about setting cookies and to set your desired preferences. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be limited.

You can obtain further information on the data protection provisions of GMP by Google at the following Internet address: https://policies.google.com/privacy?hl=en-GB&gl=de

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website or alternatively follow the option described above to make an objection.

8.4 Google Tag Manager

This website uses Google Tag Manager. This service allows website tags to be managed via an interface. The Google Tag Manager itself does not set cookies, only tags and does not collect any personal data. The service triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.

8.5 LinkedIn Marketing Solutions

On our website, we use LinkedIn Marketing Solutions, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter "LinkedIn"), with your consent. This enables us to refer visitors to our website for further of our content that is likely to be of interest to the respective user, based on their usage behaviour on the LinkedIn social network. This content is displayed on the basis of a cookie-based analysis of previous user behaviour, but no personal data is stored. For this interest-based content determination, cookies, i.e. small text files, are stored on your computer or mobile device in order to collect pseudonymised data about your online behaviour and thus adapt the content individually to the stored information.

If the collected and evaluated information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of our legitimate interest in the display of personalised page content and market research.

The information can be assigned to the person of the user with the help of further information that LinkedIn has stored about the user, e.g. due to the ownership of an account on the LinkedIn social network. LinkedIn uses an algorithm to analyse online behaviour and can then display targeted product recommendations as personalised advertising banners on the user's LinkedIn account. LinkedIn may also combine the information collected via the cookies with other information that LinkedIn has collected via other websites and / or in connection with the use of the LinkedIn social network, and thus create pseudonymous usage profiles. In no case, however, can the information collected be used to personally identify visitors to this website.

You can prevent the collection of the aforementioned information by LinkedIn by setting an opt-out cookie on one of the websites linked below: https://www.linkedin.com/psettings/guest-controls

For more information on LinkedIn's privacy policy, please see the following website: https://www.linkedin.com/legal/privacy-policy

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool (Section 10.1) provided on the website or alternatively follow the option described above to make an objection.

9) Web analysis services

9.1 Google (Universal) Analytics

On our website, we use Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), with your consent. Google (Universal) Analytics uses cookies, which are text files placed on your device, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will generally be transmitted to one of Google's servers. This may also result in a transmission to the servers of Google LLC in the USA.

This website exclusively uses Google (Universal) Analytics with the extension “_anonymizeIp()”, which ensures anonymisation of the IP address by shortening it and excludes direct personal references. As a result of the extension, your IP address is first shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a server of Google LLC server in the USA and shortened there. Google will use such data on our behalf to interpret your use of the website, to compile reports on website activities and to provide us with other services connected with the website and internet use. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.

All processing described above, in particular the setting of Google Analytics cookies for reading out information on the device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a of the GDPR. Without this consent, Google Analytics will not be used during your visit to our website.

You can revoke your consent at any time with future effect. To exercise your right of revocation, please deactivate this service in the Cookie Consent Tool provided on the website. We have concluded an order processing agreement with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.

For the transfer of data from the EU to the USA, Google refers to standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA.

Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=en-GB&gl=de.

 

9.2 Matomo (formerly Piwik)

On our website, data is collected and stored with your consent using the web analysis service software Matomo (www.matomo.org), a service of the provider InnoCraft Ltd., 150 Willis St, 6011 Wellington, New Zealand, ("Matomo") on the basis of our legitimate interest in the statistical analysis of user behaviour for optimisation and marketing purposes in accordance with Art. 6 para. 1 lit. f of the GDPR. Pseudonymised user profiles can be created and evaluated from this data for the same purpose. Cookies can be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's Internet browser. The cookies enable, among other things, the recognition of the Internet browser. The data collected using Matomo technology (including your pseudonymised IP address) is processed on our servers.

The information generated by the cookie in the pseudonymous user profile is not used to personally identify the visitor to this website and is not merged with personal data about the bearer of the pseudonym.

If you do not agree with the storage and evaluation of this data from your visit, then you can object to the storage and use for the future at any time by mouse click. In this case, an opt-out cookie will be stored in your browser, with the result that Matomo will not collect any session data. Please note that if you delete your cookies completely, the opt-out cookie will also be deleted and you may have to reactivate it.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

10)Retargeting/ Remarketing/ Referral advertising

10.1 Google Ads Remarketing

On our website, we use the functions of Google Ads Remarketing with your consent, using these to advertise for this website in the Google search results, as well as on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f of the GDPR.

Further data processing will only take place if you have consented to Google linking your Internet and app browsing history to your Google account and using information from your Google account to personalise the ads you view on the web. In this case, if you are logged into Google while viewing pages on our website, Google will use your data together with Google Analytics data to create and define targeting lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data in order to form target groups. In the context of the use of Google Ads Remarketing, personal data may also be transmitted to Google LLC servers in the USA.

You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plugin available at the following link:
https://www.google.com/settings/ads/onweb/

Further information and the data protection regulations regarding advertising and Google can be viewed here:
https://policies.google.com/technologies/ads?hl=en-GB

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website or alternatively follow the option described above to make an objection.

10.2 Use of Google's retargeting technology

On our website we use the retargeting technology of Google, Inc., Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google") with your consent. This function is used to present interest-based advertisements to website visitors as part of the Google advertising network.

The browser of the website visitor stores cookies, text files which are stored on your computer and which make it possible to recognise the visitor when he/she visits websites which belong to the Google advertising network. On these pages, the visitor can then be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google's retargeting technology. Google claims that it does not collect personally identifiable information during this process.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

Further information on Google's retargeting technology and Google's privacy policy can be found at: https://policies.google.com/privacy?hl=en-GB&gl=de

10.3 Facebook Retargeting

On our website, we advertise for this website with your consent via Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) on the Facebook platform. For this purpose, in the case of consent, a cookie is set by Facebook when you visit our website, which enables interest-based advertising by means of a pseudonymous CookieID and on the basis of the pages you visit.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

 

11)Tools and other services

11.1 Consent-Tool

This website uses the "consent tool" of consentmanager, Jaohawi AB, Håltegelvägen 1b, 72348 Västerås, Sweden ("consentmanager") to obtain effective user consent for cookies and cookie-based applications that require consent.

By integrating a corresponding JavaScript code, users are shown a banner when they visit the page in which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate box. In doing so, the tool blocks the setting of all cookies requiring consent until the respective user grants the corresponding consent by setting a check mark. This ensures that such cookies are only set on the respective user's device if consent has been granted.

In order for the Consent Tool to be able to clearly assign page views to individual users and to individually record, log and store the consent settings made by the user for the duration of a session, certain user information (including the IP address) is collected by the Consent Tool when our website is visited, transmitted to consentmanager's servers and stored there.

This data processing is carried out in accordance with Art. 6 para. 1 lit. f of the GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Further legal basis for the described data processing is furthermore Art. 6 para. 1 lit. c of the GDPR. As the data controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

For more information on data usage by consentmanager please see the consentmanager's privacy policy at https://www.consentmanager.de/privacy.php.

11.2 Microsoft Teams

We use the Microsoft Teams service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA (hereinafter "Microsoft Teams") to conduct online meetings, video conferences and/or webinars.

In the case of using Microsoft Teams, different data is processed. The scope of the data processed depends on the data you provide before or during participation in an online meeting, video conference or webinar. When using Microsoft Teams, data of the communication participants is processed and stored on Microsoft Teams servers. This data may include, but is not limited to, your credentials (name, e-mail address, phone (optional), and password) and meeting data (topic, participant IP address, device information, description (optional)). In addition, visual and auditory contributions of the participants, as well as voice inputs in chats may be processed.

When processing personal data that is necessary for the performance of a contract with you (this also applies to processing operations that are necessary for the implementation of pre-contractual measures), Art. 6 para. 1 lit. b of the GDPR serves as the legal basis. If you have given us your consent for the processing of your data, the processing is based on Art. 6 para. 1 a of the GDPR. Consent given can be revoked at any time with future effect.

Furthermore, the legal basis for data processing when conducting online meetings, video conferences or webinars is our legitimate interest in accordance with Art. 6 para. 1 lit. f of the GDPR in the effective conduct of the online meeting, webinar or video conference. For more information on data usage by Microsoft Teams, please see the Microsoft Teams privacy policy at https://privacy.microsoft.com/de-de/privacystatement

11.3 Integration via iFrames

This website uses, after your consent, inline frames ("iFrames"), which are used to display non-proprietary web content in a specific part of our website. For example, we use iFrames of the Federal Competence Centre for Tourism and the German Contracting Portal (dtvp).

Details of the data processing that takes place in connection with the services can be found in the respective data protection statement.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your right of revocation, deactivate this service in the Cookie Consent Tool provided on the website.

11.4 - Applications for job advertisements by e-mail

Our website has a special section where we advertise current vacancies, for which anyone interested can apply by e-mail to the contact address provided.

To be admitted to the application process, candidates’ e-mail applications must include all the personal data required to make a well-founded and informed assessment and selection. The required information includes general personal information (name, address, telephone or electronic contact details) and specific evidence of the qualifications required for the job. Sometimes the applicant may have to provide health-related information which labour and social law stipulates must be taken into account in the interests of social welfare.

In each case, the specific content required for an e-mail application to be considered and the form in which it must be sent can be found in the respective job advertisement.

After receipt of the application sent using the e-mail contact address provided, we will store the applicant’s data and evaluate it exclusively for the purpose of processing the application. In the event of queries arising when processing the application, we will either use either the e-mail address or a telephone number provided by the applicant with the application.

The legal basis for this processing, including contacting us for queries, is generally Art. 6 (1) (b) GDPR (for processing in Germany in conjunction with section 26.1 BDSG), according to which the application process is considered as the initiation of an employment contract.

Insofar as special categories of personal data within the meaning of Art. 9 (1) GDPR (e.g. health data such as information on severe disability) are requested from applicants as part of the application process, the processing is carried out in accordance with Art. 9 (2) (b) GDPR so that we can exercise the rights arising from employment law and social security and protection law and fulfil our obligations in this regard.

Cumulatively or alternatively, the processing of the special categories of data may also be based on Art. 9 (1) (h) GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's fitness for work, for medical diagnosis, health or social care or treatment, or for the management of health or social care systems and services.

If an applicant is not selected as a result of the evaluation process described above, or if an applicant withdraws their application early, their emailed data and all electronic correspondence, including the original application email, will be deleted no later than 4 months after notification. This period is calculated on the basis of our legitimate interest in answering any follow-up questions about the application and, if necessary, to be able to meet our obligations to provide evidence under the regulations on equal treatment of applicants.

In the event of a successful application, the data provided will be further processed on the basis of Art. 6 (1) (b) GDPR (for processing in Germany in conjunction with section 26.1 BDSG) for the purposes of implementing the employment relationship.

 

11.5 Image Generator Parasol Island

On our website we offer the possibility to use the image generator of the company Parasol Island GmbH, Neusser Str. 125, 40219 Düsseldorf, Germany.

This is a web application as part of our MICE communication campaign for partners from the Berlin event industry. This feature, when used, allows the user to upload their own image into a pre-formatted layout to create a campaign visual for their own, but earmarked, use as part of the MICE communications campaign. The aim is to communicate the campaign message beyond the Berlin partners. By means of a visitBerlin-internal approval process, the generated image is approved or rejected by the Berlin Convention Office of visitBerlin. When using the image generator, the first and last name, image/portrait of the person, e-mail address, telephone number and company are stored.

Further information about Parasol Island can be found at https://parasol-island.com/.

The legal basis for the data processing associated with this is Art. 6 (1) a) of the GDPR in conjunction with consent. This consent can be revoked at any time with effect for the future.

You can view Parasol Islands privacy policy here: https://parasol-island.com/datenschutz/.

As far as legally required, we have obtained your consent in accordance with Art. 6 para. 1 lit. a of the GDPR for the processing of your data as described above. You can revoke your consent at any time with future effect. To exercise your revocation, please contact convention@visitBerlin.de and inform us of your wish to revoke.

 

12) Rights of data subjects

11.1 The applicable data protection law grants you comprehensive data subject rights with respect to the data controller responsible for processing your personal data (rights of access and intervention) about which we inform you below:

- Right to information in accordance with Art. 15 of the GDPR: In particular, you have a right of access concerning your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or is disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of any right to rectification, erasure, restriction of processing, objection to processing, complaining to a supervisory authority, the source of your data if it was not collected from you by us, the existence of any automated decision making including profiling and if necessary important information on the logic involved and the scope concerning you and the desired effects of such processing as well as your right to notification about which guarantees exist as per Art. 46 of the GDPR on transferring your data to third countries;

- Right to rectification in accordance with Art. 16 of the GDPR: You have a right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;

- Right to erasure in accordance with Art. 17 of the GDPR: You have the right to demand erasure of your personal data subject to the provisions of Art. 17 para. 1 of the GDPR. However, this right shall not apply in particular if the processing is necessary to exercise the right to free expression of opinion and to information, to fulfil any legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

- Right to restriction of processing in accordance with Art. 18 of the GDPR: You have the right to demand restriction of the processing of your personal data as long as the accuracy of our data disputed by you is reviewed, if you reject erasure of your data on account of unreliable data processing and instead demand restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims, after we no longer require such data once it has achieved its purpose or if you have submitted an objection for reasons pertaining to your specific situation, unless it is yet to be determined whether our legitimate reasons prevail;

- Right to information in accordance with Art. 19 of the GDPR: If you have asserted the right to rectification, erasure or restriction of processing to the data controller, this entity is obliged to inform all the recipients to whom the personal data concerning you has been disclosed of such rectification or erasure of data or restriction of processing, unless this proves to be impossible or is associated with disproportionate costs. You have the right to be informed of such recipients.

- Right to data portability in accordance with Art. 20 of the GDPR: You have the right to receive your personal data which you have made available to us in a structured, accessible and machine-readable format or to demand transmission to another data controller insofar as this is technically feasible;

- Right to revoke consent given in accordance with Art. 7 para. 3 of the GDPR: You have the right to withdraw your consent to the processing of data at any time with future effect. In the event of withdrawal, we will immediately delete the data concerned, unless further processing can be legally based on processing that does not require consent. The withdrawal of the consent does not affect the lawfulness of the processing carried out on the basis of the consent prior to the withdrawal;

- Right to lodge a complaint in accordance with Art. 77 of the GDPR: If you are of the opinion that the processing of personal data concerning you is in breach of the GDPR, you have – regardless of any other administrative or legal remedy – the right to complain to a supervisory authority, particularly in the member state of your place of residence, your workplace or the place of the presumed infringement.

12.2 RIGHT TO OBJECT

IF AS PART OF THE BALANCING OF INTERESTS WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREVAILING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO SUBMIT AN OBJECTION TO SUCH PROCESSING WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR SPECIFIC SITUATION.
IF YOU MAKE USE OF YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING GROUNDS FOR PROCESSING WORTHY OF PROTECTION WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CONDUCT DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION FOR THE PURPOSE OF DIRECT ADVERTISING.

 

 

 

13)Duration of storage of personal data

The duration of the storage of personal data is measured on the basis of the respective legal basis, the processing purpose and - if relevant - also on the basis of the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of express consent in accordance with Art. 6 para. 1 lit. a of the GDPR, this data is stored until the person concerned revokes his or her consent.

If there are statutory retention periods for data that is processed within the scope of legal obligations or similar obligations on the basis of Art. 6 para. 1 lit. b of the GDPR, this data will be routinely deleted after expiry of the retention periods, provided that it is no longer required for the performance of the contract or the initiation of the contract and/or there is no legitimate interest on our part in continuing to store it.

When processing personal data on the basis of Art. 6 para. 1 lit. f of the GDPR, this data is stored until the data subject exercises his or her right to object in accordance with Art. 21 para. 1 of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or the processing is for the purpose of asserting, exercising or defending legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f of the GDPR, this data will be stored until the data subject exercises his or her right to object in accordance with Art. 21 para. 2 of the GDPR.

Unless stated otherwise in the other information in this statement about specific processing situations, stored personal data will be deleted when it is no longer necessary for the purposes for which it was collected or processed.

Copyright © 2021, IT-Recht-Kanzlei, Alter Messeplatz 2, 80339 Munich, Germany Phone: +49 (0)89 / 130 1433 0 Fax: +49 (0)89 / 130 1433 – 60

Version: March 2021

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