Berlin. Moments of Now
The new 2026 tourism campaign invites you to experience Berlin in the here and now
Berlin, April 2026 Berlin isn’t just a place you visit. Berlin is a moment you experience: with its new campaign, “Berlin. Moments of Now”, visitBerlin invites you to experience the capital from a fresh perspective. The focus is on authentic, emotional experiences that showcase Berlin in all its diversity.
Under the guiding principle “Experience your Berlin moment”, the campaign highlights individual travel experiences, ranging from culture, events and cuisine to hidden neighbourhoods and special encounters. In this way, Berlin comes alive as a vibrant, dynamic destination that constantly opens up new perspectives.
The campaign will feature an eye-catching media mix in April and May: inspiring videos, City-Light posters in urban areas and targeted social media ads will direct users to the landing page visitBerlin.de/moments-of-now. There, visitors are invited to discover their very own Berlin moment and plan their trip.
With “Berlin. Moments of Now”, visitBerlin is creating new reasons to visit and strengthening the city’s profile as a diverse and contemporary metropolis. The clear message: Berlin is not just a destination – Berlin is a moment to be experienced.
The poster designs for the “Berlin. Moments of Now” campaign
