ITB Berlin 2026 - Events for Buyers
Berlin stands for innovation, diversity and unforgettable experiences - and that's exactly what we're bringing to ITB 2026!
ITB Berlin is celebrating its 60th anniversary in 2026, a milestone for the industry. This year is the perfect occasion to meet, exchange ideas and create new opportunities together. We, the Capital Region Berlin - Brandenburg, welcome ITB buyers to take part in our exclusive events. Discover Berlin as a destination for your customers as well as for your business and future projects.
Meet & Greet Registration
Meet & Greet on March 4th 2026
Join us for an exclusive Meet & Greet on March 4, 2026, and connect with our partners in a unique setting. Meet us at 5:45 PM at our stand (HUB 27, Stand 304). From there, a shuttle will take you to our partner’s venue for an unforgettable evening program.
Please find information about our partners and the link to register below.
Please note: Participation is limited to buyers actively promoting Berlin in their portfolio. You may register with only one partner for the evening. Secure your spot now and sign up with the partner of your choice!
Pergamonmuseum - Staatliche Museen zu Berlin
The Pergamonmuseum will reopen in spring 2027, and after more than ten years, the famous Pergamon Altar will finally be on display again. We invite you to an exclusive preview of selected areas of the still-closed museum, with a special focus on the Pergamon Altar and its history.
Register here!
In addition, we would also like to draw your attention to the anniversary of our UNESCO World Heritage treasure, the Museumsinsel Berlin: from 2025 to 2030, we celebrate 200 years of Museumsinsel with special exhibitions and events.
MetropolGuru - A Brand by Arsventa GmbH
Art Metropolis Berlin is an exclusive ITB Berlin experience on March 4, 2026, curated by art market expert Susanne Burmehl. The behind-the-scenes program offers tourism professionals a guided visit to two of Europe's leading contemporary art galleries — König Galerie, with a personal welcome by owner Johann König, and Sprüth Magers, including access to non-public areas. The evening concludes with a private culinary experience at the historic Telegraphenamt.
Samurai Museum Berlin
Experience the Samurai Museum Berlin—the only Samurai Museum in Europe—at an exclusive Meet & Greet. Discover a world-class collection brought to life through high-tech installations and immersive interactions. Guests are welcomed with a small reception inside the museum, followed by exclusive guided tours with the curator, offering insights into Samurai culture—from the tea ceremony to a powerful Taiko drum performance.
Crafted in Berlin
Crafted in Berlin returns to ITB 2026 with a curated selection of local makers. In workshops and studios across the city, Berlin’s artisans create handcrafted pieces with passion, skill, and creativity. Unique products that become lasting memories of your trip.
We’re excited to announce that Crafted in Berlin partners will be presenting again at ITB 2026. The participating makers will be revealed soon. Stay tuned for inspiring stories, new favorite finds, gift ideas, and true Berlin hidden gems.
BOUCHE KOMBUCHA - 05.03.2026 10 a.m. - 2 p.m.
BOUCHE represents a new generation of non-alcoholic beverages. Brewed in Berlin, the finely fermented kombuchas offer complex flavor, low sugar and a clear point of view. Naturally fermented, organic certified and uncompromising in quality. BOUCHE is not a substitute for alcohol, but a conscious alternative for those who value taste, craftsmanship and a modern lifestyle.
Dressing Queen - 03.03.2026 10 a.m. - 2 p.m.
DressingQueen Fine Foods is a Berlin-based gourmet brand specializing in handcrafted delicacies with strong visual and emotional identity. They support hotels, charter providers, concept stores and tourism providers to create memorable guest experiences – through curated culinary souvenirs, exclusive amenities or signature details. Their limited editions combine aesthetics, storytelling and taste – for hosts who want their standard to be seen, felt, and remembered.
HaferZeit Müslimanufaktur - 03.03.2026 2 p.m. - 6 p.m.
At the MüsliManufaktur of HaferZeit in Köpenick, special muesli varieties are produced by hand with the necessary patience, care, and time. A gently baked organic granola, completely free of additives, is made from the finest natural organic ingredients. With a very high proportion of nuts, seeds, and fruits, a finely balanced recipe, and refined with organic Bourbon vanilla and organic Ceylon cinnamon, this gourmet granola is unique in both taste and composition. The concept is based on the philosophy of the Slow Food movement. HaferZeit considers the quality and origin of these valuable organic foods to be just as important as their natural and sustainable production.
Parfümerie Harry Lehmann - 04.03.2026 10 a.m. - 2 p.m.
Founded in Berlin in 1926, HARRY LEHMANN is a traditional perfume house deeply rooted in the city. For generations, the brand has stood for artisanal perfumery, a consistent commitment to quality and the continuous cultivation of enduring fragrance traditions. Inspired by the history of Berlin and the experiences of the Lehmann family, its portfolio includes established formulas as well as new creations, carrying forward the house’s long-standing perfumery heritage.
UpCandle - 04.03.2026 2 p.m. - 6 p.m.
UpCandle® is a lovely candle manufactory based in Berlin/Brandenburg. Since 2018, the brand has been creating sustainable aromatherapy candles in true handcrafted quality. Only renewable rapeseed and coconut wax as well as the finest pure essential oils are used. The fragrance compositions follow an aromatherapeutic approach and are designed to positively influence the mood through the olfactory effect. An innovative refill system completes the sustainable cycle and offers a conscious alternative to conventional scented candles.