Joint campaign by visitBerlin and be Berlin will run until 9 November
Berlin advertises itself with worldwide image film
Berlin, 20 October 2014 Starting today, Berlin will have its own image spot broadcast worldwide by international broadcaster CNN. This joint campaign by visitBerlin and be Berlin will run until the 25th anniversary of the fall of the Berlin Wall on 9 November. The thirty-second film will be broadcast in Europe, the Middle East and Africa, North America and Asia. The spot concludes with an invitation to the celebration of the fall of the Wall, which will run from 7-9 November.
Burkhard Kieker, CEO of visitBerlin: “Berlin and its people want to show what they have made out of their opportunity: from a divided city to one of the most exciting cities in the world.”
Melanie Bähr, CEO of Berlin Partner für Wirtschaft und Technologie: “We are showing Berlin’s new image: Berlin is today a creative metropolis, start-up hub, innovative centre of technology and business and one of the most dynamic economic regions in Germany. Creative minds and traditional companies from all over the world are again attracted to Berlin.”
Using the slogan ‘Berlin 25 years later. Welcome’, the spot shows the development of Berlin after the fall of the Wall into a modern metropolis and complements the 25th anniversary of the fall of the Wall. This follows visitBerlin, be Berlin and CNN’s successful cooperation of five years ago.
Working on behalf of the Bundesland Berlin, Berlin Partner für Wirtschaft und Technologie GmbH has been successfully realising the be Berlin campaign since 2008. The campaign uses a variety of ideas, activities and events to show what makes Berlin special, establishing the city as an international brand – be it as a growing centre of business and science, a creative metropolis or a ‘city of opportunity’. With its diverse objectives, be Berlin will continue to feel, understand and communicate to the world the pulse of Berlin. For further information, see be.berlin.de