Berlin, 30 March 2015 In the first month after its launch, the new, free app "Going Local Berlin" by visitBerlin has already been downloaded 10,000 times. Since its launch on 18 February, the app has been offering orientation to the city's many and diverse neighbourhoods to visitors and Berliners alike with tips for discovering previously unexplored sides of Berlin.

"Our app is a great success. It gives Berlin visitors the chance to experience the 'real Berlin' and make new discoveries. We are quite pleased with the high number of downloads in just the first month alone. Based on the feedback and suggestions we've received, we see that the app has been very well received by both Berliners and guests from within Germany and from abroad", says Burkhard Kieker, CEO of visitBerlin.

The digital guide presents 60 neighbourhoods in all twelve Berlin districts. More than 600 personal tips are organised into categories such as "Must See", "Hidden Places" and "Eating and Drinking". In addition, the app offers a tour of each district that's also available as a video, giving insight into the unique atmosphere of that part of the city. The tips are aimed primarily at repeat visitors to the city and Berliners themselves. Suggestions include the Lipstick Museum in Charlottenburg, the New Venice neighbourhood in Treptow-Köpenick, and the Christophori Piano Salon in Wedding's Uferhallen. In addition, the app provides users with the opportunity to send their own tips and additions to visitBerlin. All of the tips in the first version of the app were personally selected by visitBerlin staff and in cooperation with the districts themselves. More than 100 tips have already been received via email at appvisitBerlin [dot] de and have been added after subsequent editorial review.

Technical Details

The app "Going Local Berlin" for smart phones and tablets is available for free in German and English. It was developed for Android and iOS devices, thus covering the majority of the mobile device market. Once the app has been downloaded and installed, it is available offline without having to use data allowances. The size of the app's data packet is around 125 MB; a WiFi is recommended when downloading. The app is available in the app stores or at app.visitBerlin.com.

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