Berlin, 17 December 2013 visitBerlin welcomes the decision of the Bread & Butter Fashion Show to open its doors to retail consumers for the first time for two days at its July 2014 show. The summer edition of the international trade fair for street and urban wear will run from 8–12 July. On Friday and Saturday (11–12 July), the show being held on the grounds of the former Tempelhof Airport will open its doors to fashion fans from around the world. visitBerlin expects many of Berlin's hotels to be sold out.

Burkhard Kieker, CEO of visitBerlin remarks: "The key international Bread & Butter trade show will find exactly the right audience in Berlin. Berliners and visitors to the capital will enjoy finding out more about the future trends of fashion and design. Opening Bread & Butter to the public will be a major attraction for the city."

A day ticket will cost €25 for visitors. Hotel rooms can be booked at visitBerlin.com or by calling +49(0)30 – 25 00 25. More information about the event can be found at: breadandbutter.com.

(1,134 characters)