ITB 2023: Visit the World of Berlin

  • Berlin presents cultural and ecological offers for the first time at Messe Berlin’s multi-purpose venue Hub27
  • visitBerlin is part of the convention programme and host for the medical tourism network
Hub27 ©  Messe Berlin
visitBerlin im Hub27 auf der ITB Berlin 2023

Berlin, 6 March 2023 The capital region is back at the International Travel Trade Show in Berlin – the ITB Berlin – where it will be touting for international travel operators. Berlin, Brandenburg and Berlin Brandenburg Airport will be presenting their own tourism-related topics and highlights for the first time in Messe Berlin’s Hub27 at the world’s leading travel trade show. At the Berlin-Brandenburg booth from 7 to 9 March, trade visitors of the ITB will experience Germany’s most exciting city and the surrounding area – a holiday region that unites nature, culture, and urban living like no other.

Burkhard Kieker, visitBerlin CEO: “The ITB is the most important marketplace in the travel industry for visitBerlin. ‘Visit the World of Berlin!’ is the German capital’s slogan. It’s essential for Berlin’s trade show industry that the ITB can be held live once more after a three-year hiatus due to the coronavirus.”

A sustainable showing at the trade show

In 2022, Berlin once again ranked fifth among major global cities in the Global Destination Sustainability Index. visitBerlin is doing everything to ensure that Berlin’s visitor economy is prepared for the future, while also making a small contribution at the trade shows it attends: At the ITB, visitBerlin and TMB Tourismus-Marketing Brandenburg GmbH will be following the Sustainable Event Guidelines and implementing targeted measures, such as partnering with a certified sustainable caterer, using a scan app to curb the number of business cards, and using rented furniture (key phrase: circular economy). You can learn more about visiting Berlin in a sustainable manner at

Berlin is the most popular city destination in Germany, a major draw for international visitors, and a leading competitor at the global level. You can find the latest report on the city’s tourism here.

Information on Reiseland Brandenburg:

Information on the urban destination Berlin:

Information on Airport Berlin Brandenburg:

Schedule overview

  • 7 March, 9:40Mayor of Berlin Franziska Giffey at the Berlin booth for the official opening tour (Hub27)
  • 9 March, 10-12Booth visit by Stephan Schwarz, Senator for Economy, Energy and Enterprise of Berlin, and Michael Biel, State Secretary for Economics (Hub27) The world’s largest to
  • The world’s largest tourism trade show will focus on B2B networking in the tourism industry. visitBerlin will be represented by speakers at the ITB Congress and panel discussions.
  • 8 March, 11:30 Ralf Ostendorf (Director Market Management, visitBerlin) on 10 years of pink pillow Berlin Collection (Hall 4.1 LGBTQ+ Tourism Pavilion Stage)
  • 9 March, 9:00 “German Network – Health Tourism Destinations”, hosted by visitBerlin (hub27),
  •   9 March, 11:00 Marco Oelschlegel (CMP & Director Conventions, visitBerlin): “Adapt to Thrive: The Latest Trends and Branding Strategies in the MICE Market.” (Hall 3.1 Green Stage)
  • 9 March, 12:50 Ralf Ostendorf (Director Market Management, visitBerlin): Outlook of Chinese Tourism Market 2023 (Hall 7.1b Blue Stage)
  • 9 March, 16:40 Frank Heise (Deputy Head of Digital & IT, visitBerlin): Is your destination data driven? Explore A.I. and data’s role in Destination Management and in defining the ideal traveler (Hall

visitBerlin will be represented with the following local partners and hotels at Hub27:

Over 30 partners working with tourism in Berlin will be presented across about 300 square metres


Present for all three days:

Stiftung Humboldt Forum im Berliner Schloss

Living Hotels Berlin

Park Inn by Radisson Berlin Alexanderplatz

TakeTaxi Berlin UG

Present on individual days:

Bermark Incoming GmbH

Centrovital Hotel

Gärten der Welt

Myrate – Regionales Raten Management

Berlin Health Excellence

Johannesstift Diakonie Healthcare

Medical Park Berlin Humboldtmühle

Member hotels of visitBerlin Partnerhotels e.V. are each present on one day:

Air in Berlin-Hotel

25hours Hotel Bikini Berlin

aletto Hotels / aletto Kudamm GmbH


Weinmeister Hotel Berlin-Mitte & LUX11 Berlin-Mitte

Classik Hotel Alexander Plaza

Crowne Plaza Hotel Berlin City Centre Ku`Damm

enjoy hotel & hostel Berlin City West

Grimm´s Hotels

Hilton Berlin

Hotel am Steinplatz - Autograph Collection

Hotel de Rome, a Rocco Forte Hotel

Hotel Oderberger

KPM Hotel & Residences

NH Hotel Group

SO/ Berlin Das Stue

The Circus GbR (Hostel/ Hotel/ Apartments/ Living)

visitBerlin‘s marketing partners:

Stiftung Topographie des Terrors together with the Dokumentationszentrum NS Zwangsarbeit

Panoramapunkt Berlin


Brandenburg is represented with the following partners:


Potsdam Marketing und Service GmbH

Tourismusverband Ruppiner Seenland e.V. - BestSearch Media GmbH