visitBerlin opens representative office in Brazil

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Kreuzberg meets Sugarloaf

Berlin, 11 September 2012 visitBerlin has now its own representative office in Brazil. The Sao Paulo-based agency “BERG Viagens e Negócios” is to raise the awareness of the German capital as a travel destination and convention metropolis in the South-American country.

“During the past years Berlin has experienced a true Brazil boom”, says Burkhard Kieker, CEO of visitBerlin. “With its mix of creative and lifestyle metropolis, with its nightlife and gastronomy, the city is considered to be the new insiders’ tip in Europe. Most Brazilians are surprised: Berlin is considerably less serious than expected.”

Growth market for Berlin

The growth market Brazil is particularly important for Berlin. The number of Brazilian visitors increased during the first half-year 2012 alone by almost 27 percent to 27,400. The Berlin hotels recorded 81,400 room nights. Many travellers are luxury tourists with a high interest in upscale hotels and exquisite shopping opportunities. Berlin is likewise popular with gay and lesbian visitors. Brazilian guests stay on average for three days in the city; this is significantly longer than other travellers.

First contact point Sao Paulo

The visitBerlin representative office in Sao Paulo will in future be the first contact point for Brazilian tour operators and convention organisers, incentive providers, journalists and tourists interested in Berlin. It will represent Berlin at local travel trade fairs and keep in touch with the travel industry and the media. Furthermore, Social Media activities will be implemented. For the Germany year 2013 visitBerlin plans numerous activities, together with the German Foreign Office and the German National Tourist Board. The office in Sao Paulo is the fourth international branch of visitBerlin. The company is also represented in London, Los Angeles and New York.

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