visitBerlin promotes Berlin as a city break destination in the USA
- Increasing Interest in Berlin Travel in the USA
- This week media events in Los Angeles, Washington and New York
Berlin, March 17, 2022 visitBerlin is promoting Americans' favorite German city, Berlin, with press conferences in the United States this week.
"Americans love Berlin, they are hungry for travel and culture. Our message is simple: Berlin is open for business and culture and we are waiting for you," says Burkhard Kieker, managing director of visitBerlin.
Together with United Airlines, visitBerlin informs press representatives in Los Angeles, Washington and New York about the cultural highlights of the year in the German capital. In a broad-based cooperation with United Airlines, visitBerlin advertises with a social media campaign, a newsletter sent to millions of frequent flyers and in the airline's in-flight magazine, among other things. Together with NYC & Company and its CEO Fred Dixon, the two city tourism heavyweights report on their restart. New York and Berlin have long cooperated in global marketing. Kieker continued, "U.S. airlines are seeing increased demand for European travel. The resumption of United Airlines flights will once again connect the two metropolises nonstop."
USA is Berlin's most important overseas market
Americans value Berlin as a city of freedom, which stands for cosmopolitanism and creativity; in addition, there is a strong historical bond. The U.S. is Berlin's most important overseas market and was the most important international market for the tourism and convention metropolis of Berlin in 2021 after the Netherlands and Denmark. Overall, American visitors ranked third in tourism statistics in 2021 with over 290,000 overnight stays. In the pre-crisis year 2019, a total of about 478,000 visitors:inside from the United States came to the German capital.
Guests from the United States stayed overnight in Berlin 18,000 times in January 2022, according to figures released today by the Berlin-Brandenburg Statistics Office, an increase of more than 450 percent month-on-month compared to 2021, when Berlin could only count 3,000 overnight stays by American guests due to the pandemic. In previous tourism-intensive years, Berlin welcomed American guests in January with 57,000 (2019) or even 65,000 overnight stays (2020).