Visit the world of Berlin: Tourism campaigns 2023
Our tourism campaign in summer 2023
Berlin, August 2023 In the summer campaign "Visit the world of Berlin," visitBerlin promoted a visit to the German capital. During the summer months of July and August, the 360-degree campaign was seen throughout Germany and, in parallel, in the U.S., promoting the city with the new song "I feel so Berlin. Gonna travel there again!" made people want to visit Berlin.
All advertising formats were used: Posters as out-of-home advertising and online advertising media such as social media ads, videos in banners, mystery, audio as well as podcast ads. The ads led to the www.visitberlin.de/en/world-of-berlin on Berlin's official tourism portal www.visitBerlin.de. The live premiere of the campaign song was in front of an international audience at the "Bestival".
Under the claim "Visit the world of Berlin," the successful campaign encouraged visitors to immerse themselves in the Berlin summer. visitBerlin's message: In Berlin, you don't just meet the world. Berlin itself is a world of its own. Berlin is looking forward to visitors from all over the world!
Throughout Germany, the posters were visible in the cityscape of small and large towns.
Tourism campaign in autumn 2023
In August and September 2023, the campaign will continue with more autumnal motifs.
In addition to outdoor advertising and print ads, the focus will remain on online advertising and radio spots.
We use addressable TV advertising for attention-grabbing and target-group-specific advertising. This is our Addressable TV spot:
The content focuses on the cultural program, special events in the German capital and culinary Berlin.
Spring Campaign 2023
"Experience spring in Berlin now!" was the message of visitBerlin's spring campaign for a holiday in Berlin. The leisure campaign inspired people to plan their next city trip to Berlin.
The online and display banners as well as video and social media ads were visible online throughout Germany between April and May and achieved a gross reach of 11.8 million and 57 thousand clicks.
The campaigns were created together with Römer Wildberger Werbeagentur. Agentur Neun GmbH is responsible for media planning and distribution.