Trade Workshop Premium Hotels Warschau 2025

Gruppenfoto. Berliner Dom im Hintergrund

Activities of our Market Management Team

We are at home around the world! To represent Berlin as a destination both nationally and internationally, the Team Market Management regularly attends many trade fairs, workshops and events worldwide. Here, you can find out when and where you can meet us personally. The Market Management department is the main contact for the national and international travel industry, as well as for international media.

If you have any questions, comments or cooperation requests, please contact us at trade@visitBerlin.de. Or contact our market managers directly to find out more about the individual participation opportunities.

Meet us here!

Past activities

Trade

The ITB took place again in Berlin in March 2026, in an in-person B2B format. At the world’s largest industry gathering, stakeholders from the global travel industry came together to network and share knowledge. Together with TMB Tourismus-Marketing Brandenburg GmbH and Flughafen Berlin Brandenburg GmbH, visitBerlin presented itself under the roof of the Berlin Brandenburg Capital Region. This was an excellent opportunity to showcase Germany’s most exciting metropolis—along with its surrounding region—as a destination that combines nature, culture, and urban life. Several Berlin partners participated at the visitBerlin booth.

Together with Berlin Brandenburg Airport (BER) and the Chambers of Industry and Commerce (IHK) of Berlin and Cottbus, visitBerlin welcomed the international aviation industry to the CAPA Airline Leader Summit in April. Over the course of two days, C-level executives, decision-makers, and industry experts from around the world exchanged views on topics such as sustainability in air travel, technological innovations, new payment models, changing airline business models, and evolving customer expectations.

In the Asia-Pacific market, visitBerlin has so far been present this year with compact booth formats and presentations at key industry events: ITB China in Shanghai, the WTCF Fragrant Hills Summit in Beijing, the Jakarta Future Festival, and ILTM APAC in Singapore. The focus here was on smaller but strategically scheduled booths that facilitate direct interaction with Chinese and Asia-Pacific tour operators, luxury travel providers, and airline representatives.

Various B2B workshops in key target markets complement these initiatives from our team. Some of the workshops are conducted in collaboration with the marketing pillars of visitBerlin Partnerhotels e. V.

Media and Press

Berlin meets Media Tour: Through live events held at attractive venues, visitBerlin’s market management team showcased Berlin’s top highlights to selected media representatives, bloggers, and content creators. This is how we ensure that Berlin remains a topic of international relevance, and we’re already delighted by the extensive coverage from countries including China, Canada, Brazil, India, the GCC countries, Denmark, Poland, the Czech Republic, and the United Kingdom. A total of 15 different countries will be visited as part of the tour.

Medical Tourism

In February 2026, visitBerlin showcased Berlin as a healthcare destination in Riyadh, Muscat, Doha, and Dubai. The outbound roadshow in the Middle East focused on the city’s top hospitals, specialized rehabilitation and diagnostic centers, and care services for international patients from the Gulf region, including translation and concierge services.

The European Health Tourism Industry (HTI) Summit in Brussels brought together high-level decision-makers, industry experts, and European policymakers to discuss the future of health and medical tourism. Our team attended the conference in March to listen to the keynote speeches and expert panels, establish key contacts, and present the Berlin Health Excellence initiative.

In April, visitBerlin was represented at the Baku Travel Bazaar, Azerbaijan’s leading luxury travel fair, with pre-scheduled B2B meetings. As part of Berlin Health Excellence, the market management team presented Berlin as a medical destination, highlighting top-tier hospitals, specialized physicians, and international treatment options. The conversations took place with tour operators from Azerbaijan and Georgia. The goal was to expand medical tourism from the Caucasus region.

National and international press trips

Press representatives, journalists, bloggers and content creators regularly visit Berlin. We as Berlin experts share our knowledge and support the planning and implementation of press trips on a wide variety of topics. Please find below a selection of the media and topics that visitBerlin supported in 2025:

Rai 3’s program Kilimangiaro (ITA)
The Guardian (UK)
Condé Nas Traveller (IND)
Escape Magazine (AUS)
Jyllands Posten (DNK)

Online campaigns

People Paddleboarding In Spree River By City Against Clear Sky During Sunset

Online campaigns are an essential part of the tasks of the Market Management team. Through them, a high outreach can be achieved and potential guests from various international markets become aware of Berlin. Berlin classics as well as current highlights or theme-specific content are presented.

Stay informed with our Newsletters

Berlin Trade News

The Berlin Trade News is sent out six times a year in English and German. It provides the national and international travel industry with up-to-date information from Berlin, as well as information about upcoming events, hotel projects and attractions of our partners. If you do not yet receive the newsletter and would like to receive updates from the city, you can subscribe at the following link: https://about.visitberlin.de/berlin-trade-news.

Berlin Press News

Six times a year, visitBerlin's Berlin Press News provides interested members of the press and media from international media with information in English. This keeps them up to date with the latest news from our districts, such as new openings and highlights of the month. Don't miss any more news and sign up for our Press News at the following link: https://about.visitberlin.de/en/press-news.