Activities of our Market Management Team

Berlin Brandenburg Capital Region @ ITB Berlin 

The world's largest industry meeting took place from 5 to 7 March in the B2B format in Berlin. visitBerlin presented together with TMB Tourismus-Marketing Brandenburg GmbH and BER (Flughafen Berlin Brandenburg GmbH) as part of the Berlin Brandenburg Capital Region. An excellent opportunity to present Germany's most exciting metropolis together with the surrounding area as a travel destination that combines nature, culture and city life. Several Berlin partners took part at the visitBerlin booth. An important role was also played by the Berlin Health Excellence marketing initiative, which presented the Oder Region Health project. 

IMM 2024

Travmedia's International Marketplace is a networking event that connects the travel industry with top journalists, bloggers and influencers. visitBerlin attended IMM UK (19/02/2024 - 20/02/2024) and IMM France (13/03/2024) this year to present Berlin's highlights for the year 2024 in talks with the most important media from the French and English markets.

The market management of visitBerlin presented the most important Berlin highlights 2024 to selected press representatives, bloggers and influencers by organising live events at attractive locations. Our "Berlin meets Media Roadshow" went to important cities such as Barcelona, Madrid, Amsterdam, Vienna, Zagreb, Sao Paulo, Belo Horizonte, Milan, Ljubljana, Lausanne, Warsaw, Mumbai, Prague, Budapest, Bucharest, Porto, Stockholm, Lisbon, Dublin, Mexico City, Curitiba and Brussel.

Saudi Health Tourism Forum

visitBerlin attended the Health Tourism Forum (HTF), which took place in Riyadh in April, with its own stand at the German Pavilion. There, Berlin as a medical destination was presented as well as the partners of the Berlin Health Excellence marketing initiative, who also had the opportunity to participate.

AccessAbilitiesExpo Dubai

For the first time, visitBerlin presented itself together with the Berlin Health Excellence marketing initiative at the AccessAbilitiesExpo in Dubai in October. The trade fair is currently the largest exhibition for people with disabilities in the Middle East region. Berlin showcased the capital as a medical destination (www.berlin-health-excellence.com) and the new health tourism network of the Oder region (www.oder-region-health.eu). In one of the panels, visitBerlin presented the accessible tourism offers available in the German capital.

Destination Germany - Golfstaaten Roadshow 

The renewed participation in the Gulf States Roadshow of the German National Tourist Board (DZT) in October enabled staying in exchange with the local travel industry. In various cities of the region, visitBerlin participated in workshops that took place in the embassy or consulate of the Federal Republic of Germany, thus providing a representative setting. Additionally, there was the opportunity to present the highlights of Berlin and the advantages of the medical destination Berlin to media representatives and influencers.