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Activities of our Market Management Team

We are at home around the world! To represent Berlin as a destination both nationally and internationally, the Team Market Management regularly attends many trade fairs, workshops and events worldwide. Here, you can find out when and where you can meet us personally.

If you have any questions, comments or cooperation requests, please contact us at Or contact our market managers directly to find out more about the individual participation opportunities.

Where to meet us

ATM Dubai 2021
© visitBerlin, Foto: Ralf Ostendorf
ATM Dubai 2021

Media Roadshow Europe (July-October)

As part of a Europe campaign, visitBerlin is conducting a media roadshow in various European cities. For example, the Berlin 2021 highlights in Zurich in August. On September 15/16, the region's key media representatives will be invited to Madrid, and on September 28, to London. More stations of this roadshow will be Copenhagen, Paris and Rome until the end of the year.

GNTB Workshop Switzerland and Press Workshop Netherlands (September).

On September 1 2021, a Germany workshop for multipliers in Switzerland organized by the German National Tourist Board (GNTB) will take place in Zurich, where Ralf Ostendorf (Director Market Management and Market & Media Relations Manager for the Arab region) will represent visitBerlin. Participants will be invited to exchange ideas and experiences during joint networking and individual presentation opportunities. On September 7, visitBerlin will also participate in a PR workshop organized by GNTB Netherlands, to which Dutch media and influencers will be invited. For visitBerlin, Catarina Erceg (Market & Media Relations Manager UK/Ireland, Nordics, Eastern Europe, Russia, Israel, Turkey) will be presenting new story ideas from Berlin, among other things.

GNTB Moscow Medical Workshop (September)

At the workshop "Health. Made in Germany" 2021 in Moscow, Berlin will be promoted as a medical destination. The inclusion of medical partners opportunities for networking offers the chance to position Berlin even stronger in the field of medicine and health tourism. Michaela Kehrer (Medical Tourism Manager) will attend 9 September 2021 to participate in the workshop with visitBerlin's Berlin Health Excellence initiative.

GNTB Workshop "Germania. Destinazione vacanze" (September)

The GNTB's "Germany as a vacation destination" presentation workshop in the northern Italian cities of Milan and Padua on September 28 and 29 will feature discussions on current Berlin topics and news. In addition to sharing new market insights, Carlo Carbone (Market & Media Relations Manager for Latin America, France, Italy and Spain) will also represent various Berlin partners.

GNTB Roadshow Austria, Canada and USA (September/October)

The GNTB is organizing the "Germany Marketplace" and "Travel Advisors Reception" platform as a comprehensive contact exchange between German suppliers and American and Canadian travel advisors in Toronto, Minneapolis and Chicago from October 4 to 7, 2021. For Berlin, the event represents the first live platform 2021 in the North American market.

The roadshow in Austria will take place on September 21 and 22 in a workshop/networking format in the cities of Vienna and Linz.

GNTB Roadshow Paris and Strasbourg (October)

The Raodshow in Paris and Strasbourg is a B2B event organized by the GNTB France. GNTB partners, including visitBerlin, present their latest highlights and products to representatives of the travel industry in both cities. This will be followed by networking, which will allow for detailed one-on-one sessions.

Roadshow "MeetGermany" 2021 (October)

The GNTB's "MeetGermany" workshop will take place in Madrid and Barcelona on October 13 and 14. In both cities there are many important representatives of the Spanish travel industry such as tour operators and travel agencies. Carlo Carbone (Market & Media Relations Manager for Latin America, France, Italy and Spain) will present Berlin within the workshop days and inform the participants about the new highlights in the city.

GNTB Gulf States Roadshow (October)

On the multi-day roadshow from October 24-27, visitBerlin will meet key travel agencies and media representatives in Doha, Kuwait, Jeddah and Riyadh. As the region is relevant for Berlin's medical tourism, Berlin will be represented by Michaela Kehrer (Medical Tourism Manager) and the special characteristics of Berlin as a medical destination will be presented.

ITB Asia (October/November)

The B2B travel trade show ITB Asia will take place in hybrid form this year. From October 27-29 in presence and from November 1-5 online, Ralf Ostendorf (Director Market Management and Market & Media Relations Manager for the Arab region) will be on site for visitBerlin to attend the convention and represent the destination Berlin.

GNTB Workshop Brussels (November)

With the aim to present current Germany offers and product news to representatives of the Belgian travel industry, the GNTB Brussels organizes a Germany Workshop on November 17. Joyce Bernitt (Project Manager for Press and Fam Trips) is attending the event on behalf of visitBerlin to present Berlin's latest offerings.

ITB China (November)

ITB China is the largest B2B travel trade show focusing on the Chinese travel market, a market that is also becoming increasingly important for Berlin. From November 24 to 26, Ralf Ostendorf (Director Market Management and Market & Media Relations Manager for the Arab region) will be representing visitBerlin in Shanghai, sharing the highlights for the upcoming year.

Previous activities

Arabian Travel Market (ATM) Dubai (May)

The largest B2B travel trade show in the Arab region took place hybrid this year, with an on-site trade show in Dubai from May 14-19 and a virtual trade show from May 24-26. visitBerlin was present at both formats: Ralf Ostendorf (Director Market Management and Market & Media Relations Manager for the Arab region) and CEO Burkhard Kieker presented the 2021 highlights, such as the opening of the Humboldt Forum. As the Gulf Arab region is an important source market in medical tourism, Berlin was also presented as a medical destination. An exclusive press conference was held on May 17, to which numerous media representatives from the region were invited.

Mediaroadshow Europe: Event in Warsaw (June)

As part of the Media Roadshow Europe, visitBerlin's CEO Burkhard Kieker and Ralf Ostendorf (Director of Market Management and Market & Media Relations Manager for the Arab region) were on site in Warsaw on June 16 at a media event. In front of more than 40 journalists they presented the current Highlihts for the year 2021 in Berlin. This makes Berlin the first city to promote itself again in Poland.

Mediaroadshow Europe: Event in Vienna (Juli)

Another event of the Media Roadshow Europe was a press conference in Vienna on July 2 in cooperation with GNTB Vienna. Ten journalists were invited to the event at the Palais Hansen Kempinski Vienna. Managing Director Burkhard Kieker, Sabine Wendt (Head of Destination Management & Corporate Development) and Carlo Carbone (Market & Media Relations Manager for Latin America, France, Italy and Spain) presented news from Berlin for the Austrian press and travel industry.


Medienroadshow Europe: Event in Brussels (July)

As part of the media roadshow, visitBerlin in cooperation with the GNTB invited 20 journalists* for an exclusive press lunch on July 8. In a former paper factory, Managing Director Burkhard Kieker and Carlo Carbone (Market & Media Relations Manager for Latin America, France, Italy and Spain) presented the Berlin highlights for the Belgian travel and media industry.


Market Management digital

© Gettyimages, Foto: filadendron

Online seminars and webinars

The past year has demanded a lot of flexibility from us. In order to stay in touch with our partners around the world, many meetings were moved to a virtual space. Among other things, this resulted in our first series of online seminars "about Berlin". In addition, we were available via various digital events and got the world excited about Berlin online.


Online Seminar "about Berlin - News 2021" (February)

On February 9 and 10, 2021 the Market Management Team successfully conducted several online seminars for the national and international travel industry. In 4 seminars, about 140 participants followed up to date information about the Corona situation in Berlin and the upcoming news 2021. Represented were among others the markets Asia, Australia, Eastern Europe, Israel, Spain and the United Kingdom.

Meet Travel Media Europa Workshop (April)

At MTM Europe on April 20 2021, key players in the tourism industry, such as destinations, attractions and the top hotel industry, met online with European travel journalists in one-on-one workshops. Participants had 20 one-to-one 20-minute networking appointments available to them throughout the day. Catarina Erceg (Market & Media Relations Manager for the UK/Ireland, Nordics, Eastern Europe, Russia, Israel and Turkey) and Carlo Carbone (Market & Media Relations Manager for Latin America, France, Italy and Spain) experienced great interest in Berlin and its topics as well as consistently positive exchanges with journalists during a total of 36 meetings. A total of 27 markets from Europe and overseas took part.

Virtual Germany Travel Mart (GTM) (April)

At the GTM from April 27-29 2021, the latest news and trends in German tourism were presented to selected international journalists and hosted buyers. The workshop provided a suitable platform to present visitBerlin's product range to an international trade audience. Due to the closed workshop concept, only registered suppliers and pre-selected hosted buyers met. In a total of 130 expert discussions and individual follow-ups, classic Berlin topics and highlights were presented.

Online campaigns

Online Travel Agency booking campaign (June/ July)

Together with the booking platforms Trivago and Omio, online campaigns will motivate travelers to take a city trip to Berlin and generate bookings. The campaign content and ads are expected to be played out from mid-June to mid-July 2021.   

Previous online campaigns

Berlin Health Excellence campaign on (January/February)

The online campaign on the English, Arabic, Chinese and Russian pages of Deutsche Welle's German news portal ran from December 21, 2020 to February 21, 2021, where the new telemedicine offerings were advertised on the medical tourism website

Wanderlust campaign China (until March)

With the trend towards nature-based and active forms of vacation, Berlin has positioned itself in Germany with many sustainable offers. EuroPass' Europe-wide "Wanderlust" advertising campaign was targeted at Chinese Free Independent Travelers. For 20 selected European destinations, including Berlin, the inspiring campaign ran from September 1, 2020 - March 31, 2021 with lots of image and video content. Berlin was selected as one of 35 cities for the "Creative Cities" category. 

International press trips

Press representatives, journalists, bloggers and influencers regularly visit Berlin. We as Berlin experts share our knowledge and support the planning and implementation of press trips on a wide variety of topics.

Press trip Industrial culture (March)

A freelance journalist from Germany was in Berlin from March 3-5 2021 and researched for an article on the topic of industrial culture in Berlin and buildings of the 1920s. With a bike tour on the topic of industrial culture, a personal meeting with the spokesman of visitBerlin Christian Tänzler, the press trip on the topic of industrial culture was implemented for a print publication.

TVE Canal 2 Spain (May)

From May 11 to 12 2021, a press trip for a Spanish channel of public television took place. The filming dealt with sustainable overnight stays at Hotel Berlin and included an interview with the contact person from Stadtfarm, on Tempelhofer Feld.

Our rail campaigns

Regional travel has gained in popularity in recent months not only for reasons of sustainability, but also because of the limited travel options as a result of the corona pandemic. In this context, the intra-European rail connections from Austria, Belgium, the Czech Republic, Poland and Sweden make it possible to reach the destination Berlin safely and flexibly. visitBerlin's rail campaigns take due account of this important travel market. The personal freedoms and ecological benefits are designed to motivate tourists to travel sustainably and considerately this summer.

Rail campaign Sweden (May - November)

The rail campaign for the Sweden market is a cooperation with (SJ), Vagabond Media and GNTB Stockholm. Plans include print/board magazine, an online campaign, sweepstakes, influencer trips, newsletters and promotion of out-of-home spaces at Stockholm and Malmö stations.

Rail campaign Austria (April - December)

Due to a new night train connection, another campaign is taking place in cooperation with the Austrian Federal Railways (ÖBB) and German Railways (DB). The campaign, managed by GNTB Austria, includes content on the ÖBB landing page and on, as well as a banner and social media campaign in 2-3 waves. Furthermore, City Light posters are to be installed in Linz and Innsbruck, and ambient media campaigns are to be launched at the high-reach subway hub in Vienna.

Rail campaign Belgium (June)

In mid-June, the digital out-of-home campaign managed by GNTB Belgium launches with the hashtag "Germany, just around the corner." For two weeks, Berlin will be promoted on digital screens at 5 Belgian train stations (Brussels and Liège), accompanied by a social media campaign.

Stay informed with our Newsletters

Berlin Trade News

The Berlin Trade News is sent out monthly in English and German. It provides the national and international travel industry with up-to-date information from Berlin, as well as information about upcoming events, hotel projects and attractions of our partners. If you do not yet receive the newsletter and would like to receive updates from the city, you can subscribe at the following link:

Berlin Press News

Every month, visitBerlin's Berlin Press News provides interested members of the press and media from international media with information in English. This keeps them up to date with the latest news from our districts, such as new openings and highlights of the month. Don't miss any more news and sign up for our Press News at the following link:

Berlin Medical News

visitBerlin provides information about Berlin as a health location in the annual English-language Berlin Medical News.  News from Berlin's medical partners is included here, as well as tourist tips. If you are interested, you can register here:


Contact us, we are at your assistance for further information

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