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Activities of our Market Management Team

We are at home around the world! To represent Berlin as a destination both nationally and internationally, the Team Market Management regularly attends many trade fairs, workshops and events worldwide. Here, you can find out when and where you can meet us personally. The Market Management department is the main contact for the national and international travel industry, as well as for theinternational media.

If you have any questions, comments or cooperation requests, please contact us at salespromotion@visitBerlin.de. Or contact our market managers directly to find out more about the individual participation opportunities.

Where to meet us

ATM Dubai 2021 ©  visitBerlin, Foto: Ralf Ostendorf
ATM Dubai 2021

Media Events Europe

We get to talk to the press! Within the context of our numerous press events, the market management of visitBerlin presents the Berlin Highlights 2022 in April in Malmö, Stockholm, Paris and Warsaw. In May, we will meet the most important media representatives in Copenhagen, London and Manchester. Events are also scheduled in Amsterdam, Barcelona, Rome, Zurich and Tel Aviv. In this way, we ensure that Berlin remains in the spotlight and are already looking forward to the extensive coverage.

Workshops with the international travel industry

In cooperation with the German National Tourist Board (GNTB), visitBerlin's market management takes part in numerous workshops with representatives of the international travel industry - what's new, what topics and products can be of particular interest to travel agencies? We convey all this during the various B2B workshops in Vienna, Salzburg, Paris, Strasbourg, Lyon, Madrid, Barcelona, Milan, Tel Aviv Brussels and London.

Airline Spring Campaigns Eastern Europe, USA, Latin America and Spain

To promote a quick restart of the spring business, visitBerlin implements various image campaigns. Together with the airline LOT, the measures focus on the Eastern European market. Iberia is promoting its routes to Berlin specifically for the Brazilian and Spanish markets. And the joint activities with United Airlines are aimed at promoting the new direct flights from Washington D.C. and New York/Newark to Berlin. In total, 20 million potential travelers will be reached as part of these campaigns.

Discover Europe Travel Summit & Arabian Travel Market Dubai (May)

To activate the 2022 summer business from the Middle East, Ralf Ostendorf (Director Market Management) will intensify market development in May. On the one hand, visitBerlin will participate in the Arabian Travel Market (ATM), the leading travel and tourism trade fair in the Arabian Gulf region, from May 9 to 12.
In addition, Berlin will also be present at the Discover Europe Travel Summit, which will take place beforehand (May 7-8). Buyers from the entire Gulf region are invited to this workshop, organized by the German National Tourist Board (Deutsche Zentrale für Tourismus e.V. (DZT) in cooperation with other European tourist boards.

 

 

PK Warschau 2021 ©  Olga Rainka
PK Warschau 2021

ITB Asia (October)

To promote its long-haul services to Berlin, visitBerlin is joining forces with Flughafen BerlinBrandenburg GmbH to take part in Asia's leading travel trade show from October 19 to 21. ITB Asia is a trade workshop attended by more than 1,250 qualified and selected buyers.

Roadshow Japan "Meet Germany as a Luxury Destination" (November)

In order to expand the B2B network in Japan, Ralf Ostendorf (Director Market Management) will take part in this event geared towards the Japanese luxury travel segment: November 7-10, 2022.
Thus, Berlin is already visible in the recovery phase of the Corona crisis, securing valuable competitive advantages for 2023. According to Capgemini World Wealth Report, Japan is the second largest country with a HNWI population after the USA. And although Japan was not a growth market in world tourism before the corona pandemic, there is still a high growth potential in the consumption of high quality or value-added products, including in the tourism industry.

 

Previous activities

Expo Dubai & accompanying Berlin Events

As part of the country week, Berlin participated in the Campus Germany of the German Pavilion of Expo Dubai 2020 from February 14 to 20 with a broad cultural program. The implementation was realized by Berlin Partner für Wirtschaft und Technologie GmbH together with the Senate Department for Economic Affairs, Energy and Operations. visitBerlin participated together with Kulturprojekte Berlin and presented the highlights for 2022 in the context of a media event. In addition, further product training and live appointments in Dubai took place with tour operators and airlines.   

Market Management digital

Videokonferenz ©  Gettyimages, Foto: filadendron

Online seminars and webinars

The past year has demanded a lot of flexibility from us. In order to stay in touch with our partners around the world, many meetings were moved to a virtual space. Among other things, this resulted in our first series of online seminars "about Berlin". In addition, we were available via various digital events and got the world excited about Berlin online. Also this year we have summarized the Berlin Highlights 2022 for the national and international representatives of the travel industry in a 45-minute presentation: About Berlin - News 2022.

 

Online campaigns

Online campaigns are an essential part of the tasks of the Market Management team. Through them, a high outreach can be achieved and potential guests from various international markets become aware of Berlin. Berlin classics as well as current highlights or theme-specific content are presented.

(International) press trips

Press representatives, journalists, bloggers and influencers regularly visit Berlin. We as Berlin experts share our knowledge and support the planning and implementation of press trips on a wide variety of topics.

  • Telegraph (UK): Berlin’s new cultural centre
  • National Geographic (UK): Berlin gastronomy scene with a focus on regional and sustainable cuisine
  • Prestige (Singapore): Luxury Berlin & Berlin manufactories
  • Svenska Dagblatt (Sweden): New gastronomic trends in Berlin
  • The Straits Time (Singapore): Travel on a Budget, What is new in Berlin
  • RTL Nieuws (Netherlands): Going Local, Food-Scene Berlin
  • The Rolling Stone & The Sunday Times (UK): David Bowie in Berlin

Our rail campaigns

Motiv of the visitBerlin rail campaign at a station in Belgium  ©  DZT Belgien
Rail campaign Belgium

Restart Europe

For many years, we have been working closely with various rail companies in our marketing efforts, as rail travel is becoming increasingly popular, also for reasons of sustainability. In addition, the intra-European rail connections from Austria, Belgium, the Czech Republic, Poland and Sweden make it possible to reach the travel destination Berlin safely and flexibly. As part of our Restart Europe campaign, we are cooperating with the GNTB to include Deutsche Bahn, the Austrian Federal Railways (ÖBB), the Swiss Federal Railways (SBB), the Swedish Statens Järnvägar (SJ) and the rail company Snälltåget, which provides a night train service from Berlin via Malmö to Stockholm during the summer months.

 

Stay informed with our Newsletters

Berlin Trade News

The Berlin Trade News is sent out monthly in English and German. It provides the national and international travel industry with up-to-date information from Berlin, as well as information about upcoming events, hotel projects and attractions of our partners. If you do not yet receive the newsletter and would like to receive updates from the city, you can subscribe at the following link: https://about.visitberlin.de/berlin-trade-news.

Berlin Press News

Every month, visitBerlin's Berlin Press News provides interested members of the press and media from international media with information in English. This keeps them up to date with the latest news from our districts, such as new openings and highlights of the month. Don't miss any more news and sign up for our Press News at the following link: https://about.visitberlin.de/en/press-news.

Berlin Medical News

visitBerlin provides information about Berlin as a health location in the annual English-language Berlin Medical News.  News from Berlin's medical partners is included here, as well as tourist tips. If you are interested, you can register here: https://www.berlin-health-excellence.com/berlin-medical-news

 

Contact us, we are at your assistance for further information

Social Media

Global Communication ©  Getty Images, Foto: Rawpixel Ltd

Our social media channels at a glance

Instagram @visit_Berlin

Facebook fb.de/visitBerlin | fb.de/Berlin

Twiter @visitBerlin | @BerlinTourism | @visitBerlinNews

blog.visitBerlin.de

youtube.de/Berlin

visitBerlin.de | about.visitBerlin.de

 

Impressions of our users on Instagram:

#visit_Berlin

#secretspots_Berlin

#foodspots_Berlin

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