Activities of our Market Management Team
We are at home around the world! To represent Berlin as a destination both nationally and internationally, the Team Market Management regularly attends many trade fairs, workshops and events worldwide. Here, you can find out when and where you can meet us personally. The Market Management department is the main contact for the national and international travel industry, as well as for the international media.
If you have any questions, comments or cooperation requests, please contact us at salespromotion@visitBerlin.de. Or contact our market managers directly to find out more about the individual participation opportunities.
Berlin Health Excellence and fairs in the gulf region
OTR Middle East, Februar 2023
The Outbound Travel Roadshow (OTR) hosted a multi-day roadshow from 26 February to 2 March 2023 in various Gulf Arabian cities. In Doha, Riyadh, Dubai and Muscat, visitBerlin met 25-35 local travel agents and presented Berlin's medical tourism offer.
ATM and Discover Europe Travel Summit, May 2023
The Arabian Travel Market (ATM) is the leading travel and tourism trade fair in the Gulf region and takes place every year in Dubai. The fair is the ideal venue to introduce the German capital to the regional travel industry and decision makers in the tourism sector. This year, the visitBerlin stand was a meeting point for partners. In 2023, the German National Tourist Board (GNTB) again organised the Discover Europe Travel Summit in the run-up to ATM and in cooperation with other European tourist boards, inviting around 100 buyers from the entire Gulf region. visitBerlin met not only personal contacts but also presented up-to-date information on products and activities of the city of Berlin.
International Health & Wellness Congress IHWTC, Düsseldorf, June 2023
Organised by the UAE-based Agora Group and in cooperation with Düsseldorf Tourism, the health and medical tourism congress IHWTC took, place in Germany for the first time. At the private B2B event, suppliers from the health industry met important customers from the Gulf Arab region, e.g. representatives of health ministries, international insurance companies or multinational companies. visitBerlin was represented by the marketing initiative Berlin Health Excellence with its own stand and a presentation on Berlin as a medical destination. As cooperation partners, the Berlin Helios clinics attended the event and took part in joint appointments.
Destination Germany - Gulf States Roadshow, October - November 2023
During the GNTB's Gulf States Roadshow 2023, visitBerlin had the opportunity to present itself to around 50-70 industry representatives and media representatives per city, cultivate important business contacts and make new ones. The roadshow started in Jeddah, went to Riyadh in Saudi Arabia, to Doha in Qatar and ended in Kuwait City. The focus was on the highlights of 2024 and on Berlin as a medical destination.
Workshops and fairs in Europe
IMM Paris and IMM London, March 2023
Travmedia's International Marketplace is a networking event that connects the travel industry with top journalists, bloggers and influencers. visitBerlin attended IMM Paris and IMM London this year to present Berlin's highlights for the years 2023 and 2024 in talks with the most important media from the French and English markets.
GTM Essen, April 2023
The German Travel Mart (GTM) is Germany's largest incoming workshop where German suppliers meet the key accounts of the international travel industry. This year more than 400 qualified hosted buyers and media representatives from around 35 countries were present. visitBerlin had around 60 talks during the two-day workshop.
WTM London, November 2023
The World Travel Market (WTM) in London is one of the top global events for the travel industry. With more than 30,000 trade visitors from all over the world and around 3,800 exhibitors and destinations, the trade fair is a pure B2B sector meeting. The market management of visitBerlin was on site together with visitBerlin Partnerhotels e.V. and the Deutschlandmuseum. The overall atmosphere of the booth perfectly represented the capital region. The aim was to promote the exchange between inbound and outbound tourism professionals.
Fairs and events in Berlin
After a long break due to the pandemic and for the first time in B2B format, the largest travel trade event in the world finally took place again in Berlin. More than 90,000 participants from over 180 countries met in the German capital from 7 to 9 March 2023. Global tourism experts joined for industry talks, networking and knowledge exchange.
visitBerlin once again attended the fair together with TMB Tourismus-Marketing Brandenburg GmbH and Berlin Brandenburg Airport as part of the Berlin-Brandenburg capital region. . This was an excellent opportunity to present Germany's most exciting metropolis together with the surrounding region as a travel destination, that combines nature, culture and urbanity. More than 30 Berlin partners participated at the visitBerlin stand. The marketing initiative Berlin Health Excellence also played an important role, presenting Berlin's medical tourism offers.
BESTIVAL Berlin, July 2023
BESTIVAL is a unique business festival for event planners and tourism experts. Each participant had the opportunity to put together their own individual programme. Besides many panel discussions and networking opportunities, BESTIVAL inspired with guided city tours, impressive workshops and artistic live acts. Participants had the chance to meet new or familiar partners and discover Berlin at their own pace.
Lufthansa & Berlin „Brazil Roadshow“, May 2023
Together with Lufthansa Brazil a Trade Roadshow has been organized for the states of Sao Paulo and Brasilia. Three events were planned in Brasilia, Riberau Preto and Campinas where the local travel industry received the latest information about Berlin and Lufthansa.
PROUD Experiences with Pink Pillow Berlin Collection, Los Angeles, June 2023
In Berlin, tolerance and freedom are not just words! The pink pillow Berlin Collection has been setting new standards for the LGBTQ+ community for the last ten years. In these hotels, every guest is allowed to be who they are. To promote this unique Collection, visitBerlin was once again present at this year's Proud Experiences in the USA. #belongeverywhere
IMM Asia and ITB Asia, October 2023
The International Media Marketplace (IMM) of the TravMedia Group enables the exchange between travel destinations and media representatives from Asia (journalists, bloggers and influencers) in scheduled individual meetings. The event in Singapore was accompanied by networking events and in-depth specialist lectures. Then visitBerlin also took part in ITB Asia in Singapore.
International Media Events 2023
The market management of visitBerlin presented the most important Berlin highlights 2023/2024 to selected press representatives, bloggers and influencers by organising live events at attractive locations. In May, our International Media Roadshows went to important metropolises such as Sao Paulo, Copenhagen, Milan, Brussels, Tel Aviv, London, Mexico City, Warsaw, Prague, Budapest, Rio de Janeiro and Paris.
(International) press trips
Press representatives, journalists, bloggers and influencers regularly visit Berlin. We as Berlin experts share our knowledge and support the planning and implementation of press trips on a wide variety of topics.
- Telegraph (UK): Berlin’s new cultural centre
- National Geographic (UK): Berlin gastronomy scene with a focus on regional and sustainable cuisine
- Prestige (Singapore): Luxury Berlin & Berlin manufactories
- Svenska Dagblatt (Sweden): New gastronomic trends in Berlin
- The Straits Time (Singapore): Travel on a Budget, What is new in Berlin
- RTL Nieuws (Netherlands): Going Local, Food-Scene Berlin
- The Rolling Stone & The Sunday Times (UK): David Bowie in Berlin
Online campaigns are an essential part of the tasks of the Market Management team. Through them, a high outreach can be achieved and potential guests from various international markets become aware of Berlin. Berlin classics as well as current highlights or theme-specific content are presented.
Between May and June 2023, an online campaign together with the online marketplaces eDreams in Italy and Expedia in UK ran to promote Berlin as an attractive travel destination. The campaign relied on high-reach online measures that were played out across the channels offered by the online marketplaces in order to reach potential travellers at the point of travel search and booking. The campaign included a Berlin microsite developed and branded for this purpose as a central point of contact. This promoted through various online marketing elements such as banners, native ads, display on-site, display off-site (including social media) and newsletters to attract potential travellers to the website. The goal of the campaign was to achieve a high reach and generate bookings by presenting to the users on the microsite travel inspiration and suitable offers for the destination Berlin.
Stay informed with our Newsletters
Berlin Trade News
The Berlin Trade News is sent out six times a year in English and German. It provides the national and international travel industry with up-to-date information from Berlin, as well as information about upcoming events, hotel projects and attractions of our partners. If you do not yet receive the newsletter and would like to receive updates from the city, you can subscribe at the following link: https://about.visitberlin.de/berlin-trade-news.
Berlin Press News
Six times a year, visitBerlin's Berlin Press News provides interested members of the press and media from international media with information in English. This keeps them up to date with the latest news from our districts, such as new openings and highlights of the month. Don't miss any more news and sign up for our Press News at the following link: https://about.visitberlin.de/en/press-news.
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