Activities of our Market Management Team
We are at home around the world! To represent Berlin as a destination both nationally and internationally, the Team Market Management regularly attends many trade fairs, workshops and events worldwide. Here, you can find out when and where you can meet us personally. The Market Management department is the main contact for the national and international travel industry, as well as for the international media.
If you have any questions, comments or cooperation requests, please contact us at salespromotion@visitBerlin.de. Or contact our market managers directly to find out more about the individual participation opportunities.
A year of remarkable and successful events!
Previous activities
Berlin
Berlin Brandenburg Capital Region @ ITB Berlin
The world's largest industry meeting took place from 5 to 7 March in the B2B format in Berlin. visitBerlin presented together with TMB Tourismus-Marketing Brandenburg GmbH and BER (Flughafen Berlin Brandenburg GmbH) as part of the Berlin Brandenburg Capital Region. An excellent opportunity to present Germany's most exciting metropolis together with the surrounding area as a travel destination that combines nature, culture and city life. Several Berlin partners took part at the visitBerlin booth. An important role was also played by the Berlin Health Excellence marketing initiative, which presented the Oder Region Health project.
Europe
IMM 2024
Travmedia's International Marketplace is a networking event that connects the travel industry with top journalists, bloggers and influencers. visitBerlin attended IMM UK (19/02/2024 - 20/02/2024) and IMM France (13/03/2024) this year to present Berlin's highlights for the year 2024 in talks with the most important media from the French and English markets.
Berlin meets Media Tour 2024
The market management of visitBerlin presented the most important Berlin highlights 2024 to selected press representatives, bloggers and influencers by organising live events at attractive locations. Our "Berlin meets Media Roadshow" went to important cities such as Barcelona, Madrid, Amsterdam, Vienna, Zagreb, Sao Paulo, Belo Horizonte, Milan, Ljubljana, Lausanne, Warsaw, Mumbai, Prague, Budapest, Bucharest, Porto, Stockholm, Lisbon, Dublin, Mexico City, Curitiba and Brussel.
Health
Saudi Health Tourism Forum
visitBerlin attended the Health Tourism Forum (HTF), which took place in Riyadh in April, with its own stand at the German Pavilion. There, Berlin as a medical destination was presented as well as the partners of the Berlin Health Excellence marketing initiative, who also had the opportunity to participate.
AccessAbilitiesExpo Dubai
For the first time, visitBerlin presented itself together with the Berlin Health Excellence marketing initiative at the AccessAbilitiesExpo in Dubai in October. The trade fair is currently the largest exhibition for people with disabilities in the Middle East region. Berlin showcased the capital as a medical destination (www.berlin-health-excellence.com) and the new health tourism network of the Oder region (www.oder-region-health.eu). In one of the panels, visitBerlin presented the accessible tourism offers available in the German capital.
Destination Germany - Golfstaaten Roadshow
The renewed participation in the Gulf States Roadshow of the German National Tourist Board (DZT) in October enabled staying in exchange with the local travel industry. In various cities of the region, visitBerlin participated in workshops that took place in the embassy or consulate of the Federal Republic of Germany, thus providing a representative setting. Additionally, there was the opportunity to present the highlights of Berlin and the advantages of the medical destination Berlin to media representatives and influencers.
(International) press trips
Press representatives, journalists, bloggers and influencers regularly visit Berlin. We as Berlin experts share our knowledge and support the planning and implementation of press trips on a wide variety of topics. Please find below a selection of the media and topics that visitBerlin supported in 2023:
- Good Morning America (USA): Special Olympics & Berlin’s new cultural centre
- The Guardian (UK): ab ins B!
- PASAR (Belgium): Bike ride along the Berlin Wall
- Gambero Rosso (Italy): New gastronomic trends in Berlin
- Jylandsposten (Denmark): Swimming in Berlin & Gastronomy
- Mercedes Benz Magazine (Japan): New in Berlin/ New Architecture
Online campaigns
Online campaigns are an essential part of the tasks of the Market Management team. Through them, a high outreach can be achieved and potential guests from various international markets become aware of Berlin. Berlin classics as well as current highlights or theme-specific content are presented.
Stay informed with our Newsletters
Berlin Trade News
The Berlin Trade News is sent out six times a year in English and German. It provides the national and international travel industry with up-to-date information from Berlin, as well as information about upcoming events, hotel projects and attractions of our partners. If you do not yet receive the newsletter and would like to receive updates from the city, you can subscribe at the following link: https://about.visitberlin.de/berlin-trade-news.
Berlin Press News
Six times a year, visitBerlin's Berlin Press News provides interested members of the press and media from international media with information in English. This keeps them up to date with the latest news from our districts, such as new openings and highlights of the month. Don't miss any more news and sign up for our Press News at the following link: https://about.visitberlin.de/en/press-news.
Contact us, we are at your assistance for further information
Social Media
Our social media channels at a glance
Instagram @visitBerlin
TikTok @visitBerlin
Facebook fb.de/visitBerlin | fb.de/Berlin
Twitter @visitBerlin | @BerlinTourism | @visitBerlinNews
Youtube youtube.de/Berlin
visitBerlin.de | about.visitBerlin.de
Impressions of our users on Instagram:
#visitberlin
#secretspots_Berlin
#foodspots_Berlin
#SustainableBerlin