Activities of our Market Management Team
We are at home around the world! To represent Berlin as a destination both nationally and internationally, the Team Market Management regularly attends many trade fairs, workshops and events worldwide. Here, you can find out when and where you can meet us personally. The Market Management department is the main contact for the national and international travel industry, as well as for the international media.
If you have any questions, comments or cooperation requests, please contact us at salespromotion@visitBerlin.de. Or contact our market managers directly to find out more about the individual participation opportunities.
On the Road for Berlin!
Media Events Europe
We get talking to the press/media! As part of our numerous press events, the team market management of visitBerlin presents the most important Berlin Highlights 2022/2023. In May, our "Restart Media Roadshow" started in important European metropolises. The trips went to London, Paris, Malmö, Amsterdam, Tel Aviv and Rome. There are also events in Vienna (21.09.2022), Salzburg (22.09.2022), Warsaw (6.10.2022), Barcelona (16.11.2022) and Madrid (17.11.2022). In this way, we are making sure that Berlin stays in the conversation and are already looking forward to the extensive coverage.
Previous media activities
Media Roadshows Paris, Rome & Amsterdam
In June, visitBerlin had the pleasure of presenting the Berlin Highlights for the year 2022 in cooperation with the German National Tourist Board. The German capital was presented to various media representatives from TV, radio and print through a presentation, also in the respective national language, interviews and discussions: almost 30 journalists attended in Paris, over 40 in Rome and 15 in Amsterdam.
GNTB Press Event Tel Aviv, June 2022
As part of the international Restart Programme for the city of Berlin, Tel Aviv 2022 was selected as one of approximately 10 venues for media events. Around 20 media representatives (mainly journalists) from print and online media were invited. visitBerlin presented the annual themes (BER/Tempelhof, Humboldtforum, U5), but also special topics such as "Sustainability", "Food Stories" and "Insider Tips of Berlin's Districts". The media event was complemented by personal and individually organised editorial conversations, where selected topics could be explored in depth, many insights into the market and current developments could be gained.
ILTM North America (19 - 22.09.2022)
The ILTM (International Luxury Travel Market), which takes place in various countries, offers the opportunity to meet a wide network of luxury travel experts through individual appointment programmes and networking sessions. This year, visitBerlin will participate at the ILTM Fair in Mexico with an exhibition stand and together with the Premium-Säule of vB Partnerhotels e.V. (15 premium hotels).
ILTM Latin America, Sao Paulo (3 - 06.05.2022)
ILTM Asia Pacific, Singapore (5 - 8.09.2022)
India Trade Roadshow (19 - 23.09.2022)
Through its participation at the GNTB's (German National Tourist Board) India Workshop 2022, visitBerlin will have the opportunity to hold sales meetings and networking events with around 100 agents in the key cities of Delhi and Mumbai.
Curatio Medical Tourism Trade Show, Gdansk (23 - 24.2022)
For the first time, Curatio, the international trade show for medical tourism and preventive healthcare, will take place in Gdańsk, Poland. As part of the marketing initiative Berlin Health Excellence, visitBerlin will present itself at a stand accompanied by the Helios-Kliniken and will provide an insight into the promotion of Berlin as a medical destination in the conference programme. In order to compensate for the decline in foreign patients travelling to Berlin due to Covid 19, visitBerlin has been focusing on the Polish market since 2020. The website berlin-health-excellence.com is now available in Polish and an online campaign to promote the website in Poland was launched from June to August 2022 (online portals, social media ads).
African Medical Tourism Congress (AMTC) (07 - 09.10.2022)
The AMTC, organised by the Tunisian Ministry of Health and Ministry of Tourism, will be held in Tunis for the third time. visitBerlin will present Berlin as a medical tourism destination and introduce the partners of the Berlin Health Excellence marketing initiative at its own stand. The B2B event will feature facilitating agencies in the medical travel sector, medical institutions, government and press representatives.
Workshops with the international travel industry
In cooperation with the German National Tourist Board (GNTB), visitBerlin's market management takes part in numerous workshops with representatives of the international travel industry - what's new, what topics and products can be of particular interest to travel agencies? We convey all this during the various B2B workshops in:
Milan & Turin, "Destinazione vacanze" (05 - 06.10.22)
Madrid & Barcelona "Meet Germany" (26 - 27.10.22)
ITB Asia (19 - 21.10.2022)
To promote its long-haul services to Berlin, visitBerlin is joining forces with Flughafen BerlinBrandenburg GmbH to take part in Asia's leading travel trade show. ITB Asia is a trade workshop attended by more than 1,250 qualified and selected buyers.
Roadshow Japan "Meet Germany as a Luxury Destination" (7 - 10.11.2022)
In order to expand the B2B network in Japan, visitBerlin will take part in this event geared towards the Japanese luxury travel segment.
Thus, Berlin is already visible in the recovery phase of the Corona crisis, securing valuable competitive advantages for 2023. According to Capgemini World Wealth Report, Japan is the second largest country with a HNWI population after the USA. And although Japan was not a growth market in world tourism before the corona pandemic, there is still a high growth potential in the consumption of high quality or value-added products, including in the tourism industry.
WTM London (07 - 09.11.2022)
Due to the cancellation of ITB Berlin this year, WTM London is the largest industry meeting in Europe for the travel trade sector. More than 50,000 trade visitors and exhibitors from 5,000 destinations are expected.
visitBerlin is organising a shared stand (65.25 m²) and will participate together with up to six Berlin service providers. The overall spirit of the stand is intended to represent the capital region in the best way. The purpose is promoting exchange between inbound and outbound tourism professionals and presenting our own trade mark. You can find more information here.
Expo Dubai & accompanying Berlin Events
As part of the country week, Berlin participated in the Campus Germany of the German Pavilion of Expo Dubai 2020 from February 14 to 20 with a broad cultural program. The implementation was realized by Berlin Partner für Wirtschaft und Technologie GmbH together with the Senate Department for Economic Affairs, Energy and Operations. visitBerlin participated together with Kulturprojekte Berlin and presented the highlights for 2022 in the context of a media event. In addition, further product training and live appointments in Dubai took place with tour operators and airlines.
Discover Europe Travel Summit & Arabian Travel Market Dubai
To activate the 2022 summer business from the Middle East, visitBerlin participated in the Arabian Travel Market (ATM), the leading travel and tourism trade fair in the Arabian Gulf region, from 9 to 12 May. In addition, Berlin was also present at the Discover Europe Travel Summit, which took place before (7-8 May). Buyers from the entire Gulf region are invited to this workshop, organised by the German National Tourist Board (GNTB) in cooperation with other European tourist boards.
Airline Spring Campaigns Eastern Europe, USA, Latin America and Spain
To promote a quick restart in the spring business, visitBerlin has implemented various image campaigns. Together with the airline LOT, the measures were focused on the Eastern European market. Iberia promoted its routes to Berlin specifically for the Brazilian and Spanish markets. And the joint activities with United Airlines were aimed at promoting the new direct flights from Washington D.C. and New York/Newark to Berlin. In total, 20 million potential travellers were reached through these campaigns.
Restart Europe Rail Campaign
For many years, we have been working closely with various railway companies in marketing, because travelling by train is also becoming increasingly popular for reasons of sustainability. In addition, the inner-European rail connections from Austria, Belgium, the Czech Republic, Poland and Sweden make it possible to reach the travel destination Berlin safely and flexibly. As part of our Restart Europe campaign, in cooperation with the GNTB, we have cooperated with Deutsche Bahn, the Austrian Federal Railways (ÖBB), the Swiss Federal Railways (SBB), the Swedish Statens Järnvägar (SJ) and the railway company Snälltåget, among others, which provides a night train connection from Berlin via Malmö to Stockholm during the summer months.
Africa Health ExCon
From 4 to 7 June 2022 visitBerlin was represented at the Africa Health ExCon in Cairo, Egypt with its own exhibition stand. The international trade fair with a focus on the African region was held for the first time and is set to become the central hub for health trade fairs on the continent in the future. During the three-day trade fair, numerous discussions were held with representatives of patient referral agencies and there was also a very active exchange with doctors and representatives of Egyptian state authorities. As providers in the field of medical tourism were rather underrepresented, the visitBerlin stand met with great interest. This continued on the third day of the fair, when the exhibition was opened to end customers.
At the invitation of the Berlin Convention Office and the Market Management of visitBerlin, around 800 German and international representatives from the event sector and the travel industry took part at the Bestival on 25 and 26 August 2022. At the innovative event with festival character, participants were able to put together their own individual programme: from "Wild Berlin" to "Berlin Glamour & Lifestyle" to "Urban Jungle" - the five thematic areas showed the many facets of the city. Each theme had its own presentations, live acts and panel discussions on the first day. On the second "Bestival" day, organised theme tours were offered. More than 100 industry partners were represented at the business festival, many of them invited to post-events on Friday as well as to the "Long Night of Hotels" in the evening for after-work drinks and networking. The patron of the event was the Governing Mayor of Berlin, Franziska Giffey.
ILTM (International Luxury Travel Market)
Die in verschiedenen Ländern durchgeführte ILTM (International Luxury Travel Market) bot die Möglichkeit, ein umfassendes Netzwerk von Luxusreiseexperten über individuelle Terminprogramme und Networking-Sessions kennenzulernen. In diesem Jahr hat visitBerlin mit einem Messestand und gemeinsam mit der Premium-Säule des vB Partnerhotels e.V. (15 Premium Hotels) an drei ILTM-Messen teilgenommen: Im Mai an der ILTM Latin America in Sao Paulo, im September an der ILTM Messe in Mexiko und ILTM Asia Pacific in Singapur.
Indien Trade Roadshow
visitBerlin hatte vom 19. – 23.09.2022 durch die Teilnahme am Indien-Workshop 2022 der DZT (Deutsche Zentrale für Tourismus) die Gelegenheit, Verkaufsgespräche und Networking-Veranstaltungen mit ca. 100 Agenten in den wichtigen Städten Delhi und Mumbai durchzuführen.
Medizintouristische Messe Curatio, Danzig
Zum ersten Mal fand im September 2022 in Danzig die internationale Messe für Medizintourismus und Präventive Gesundheitsversorgung Curatio statt. Im Rahmen der Marketinginitiative Berlin Health Excellence präsentierte sich visitBerlin auf einem Messestand in Begleitung der Helios-Kliniken und konnte im Konferenzprogramm einen Einblick in die Vermarktung Berlins als Medizindestination geben. Um den coronabedingten Rückgang der nach Berlin reisenden Auslandspatienten aufzufangen, legte visitBerlin seit 2020 ein neues Augenmerk auf den Markt Polen, so liegt die Webseite berlin-health-excellence.com in polnischer Sprache vor und von Juni bis August 2022 wurde eine Onlinekampagne zur Bewerbung der Website in Polen geschaltet (Onlineportale, SocialMedia-Anzeigen).
Market Management digital
Online seminars and webinars
The past year has demanded a lot of flexibility from us. In order to stay in touch with our partners around the world, many meetings were moved to a virtual space. Among other things, this resulted in our first series of online seminars "about Berlin". In addition, we were available via various digital events and got the world excited about Berlin online. Also this year we have summarized the Berlin Highlights 2022 for the national and international representatives of the travel industry in a 45-minute presentation: About Berlin - News 2022.
Online campaigns are an essential part of the tasks of the Market Management team. Through them, a high outreach can be achieved and potential guests from various international markets become aware of Berlin. Berlin classics as well as current highlights or theme-specific content are presented.
"Visit the World of Berlin" Online Campaign
Under the slogan 'Visit the World of Berlin', visitBerlin has been promoting our capital city with a national campaign since June 2022 - watch our image video here. The same slogan is also used for an online campaign on online booking portals such as eDream in Italy, Logitravel in Spain and Travelzoo in the UK. On Travelzoo, the presentation was also expanded to include numerous Berlin partners who were able to present themselves in the same way.
(International) press trips
Press representatives, journalists, bloggers and influencers regularly visit Berlin. We as Berlin experts share our knowledge and support the planning and implementation of press trips on a wide variety of topics.
- Telegraph (UK): Berlin’s new cultural centre
- National Geographic (UK): Berlin gastronomy scene with a focus on regional and sustainable cuisine
- Prestige (Singapore): Luxury Berlin & Berlin manufactories
- Svenska Dagblatt (Sweden): New gastronomic trends in Berlin
- The Straits Time (Singapore): Travel on a Budget, What is new in Berlin
- RTL Nieuws (Netherlands): Going Local, Food-Scene Berlin
- The Rolling Stone & The Sunday Times (UK): David Bowie in Berlin
Stay informed with our Newsletters
Berlin Trade News
The Berlin Trade News is sent out monthly in English and German. It provides the national and international travel industry with up-to-date information from Berlin, as well as information about upcoming events, hotel projects and attractions of our partners. If you do not yet receive the newsletter and would like to receive updates from the city, you can subscribe at the following link: https://about.visitberlin.de/berlin-trade-news.
Berlin Press News
Every month, visitBerlin's Berlin Press News provides interested members of the press and media from international media with information in English. This keeps them up to date with the latest news from our districts, such as new openings and highlights of the month. Don't miss any more news and sign up for our Press News at the following link: https://about.visitberlin.de/en/press-news.
Berlin Medical News
visitBerlin provides information about Berlin as a health location in the annual English-language Berlin Medical News. News from Berlin's medical partners is included here, as well as tourist tips. If you are interested, you can register here: https://www.berlin-health-excellence.com/berlin-medical-news
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