Activities of our Market Management Team
We are at home around the world! To represent Berlin as a destination both nationally and internationally, the Team Market Management regularly attends many trade fairs, workshops and events worldwide. Here, you can find out when and where you can meet us personally. The Market Management department is the main contact for the national and international travel industry, as well as for the international media.
If you have any questions, comments or cooperation requests, please contact us at salespromotion@visitBerlin.de. Or contact our market managers directly to find out more about the individual participation opportunities.
As part of our numerous press events, the team market management of visitBerlin presented the most important Berlin Highlights 2022/2023. In May, our "Restart Media Roadshow" started in important European metropolises. The trips went to London, Paris, Malmö, Amsterdam, Tel Aviv, Rome, Vienna, Warsaw, Barcelona and Madrid. In this way, we ensured that Berlin remained in the conversation despite the previous pandemic years!
Airline Spring Campaigns Eastern Europe, USA, Latin America and Spain
To promote a quick restart in the spring business, visitBerlin has implemented various image campaigns. Together with the airline LOT, the measures were focused on the Eastern European market. Iberia promoted its routes to Berlin specifically for the Brazilian and Spanish markets. And the joint activities with United Airlines were aimed at promoting the new direct flights from Washington D.C. and New York/Newark to Berlin. In total, 20 million potential travellers were reached through these campaigns.
Restart Europe Rail Campaign
For many years, we have been working closely with various railway companies in marketing, because travelling by train is also becoming increasingly popular for reasons of sustainability. In addition, the inner-European rail connections from Austria, Belgium, the Czech Republic, Poland and Sweden make it possible to reach the travel destination Berlin safely and flexibly. As part of our Restart Europe campaign, in cooperation with the GNTB, we have cooperated with Deutsche Bahn, the Austrian Federal Railways (ÖBB), the Swiss Federal Railways (SBB), the Swedish Statens Järnvägar (SJ) and the railway company Snälltåget, among others, which provides a night train connection from Berlin via Malmö to Stockholm during the summer months.
At the invitation of the Berlin Convention Office and the Market Management of visitBerlin, around 800 German and international representatives from the event sector and the travel industry took part at the Bestival on 25 and 26 August 2022. At the innovative event with festival character, participants were able to put together their own individual programme: from "Wild Berlin" to "Berlin Glamour & Lifestyle" to "Urban Jungle" - the five thematic areas showed the many facets of the city. Each theme had its own presentations, live acts and panel discussions on the first day. On the second "Bestival" day, organised theme tours were offered. More than 100 industry partners were represented at the business festival, many of them invited to post-events on Friday as well as to the "Long Night of Hotels" in the evening for after-work drinks and networking. The patron of the event was the Governing Mayor of Berlin, Franziska Giffey.
ILTM (International Luxury Travel Market)
The ILTM (International Luxury Travel Market), which took place in various countries, offered the opportunity to meet a wide network of luxury travel experts through individual appointment programmes and networking sessions. This year, visitBerlin participated at three ILTM fairs with an exhibition stand and together with the Premium-Säule of vB Partnerhotels e.V. (15 premium hotels): The ILTM Latin America, Sao Paulo in May, ILTM Mexiko in September and ILTM Asia Pacific in Singapore.
Trade fairs in UAE
Expo Dubai & accompanying Berlin Events
As part of the country week, Berlin participated in the Campus Germany of the German Pavilion of Expo Dubai 2020 from February 14 to 20 with a broad cultural program. The implementation was realized by Berlin Partner für Wirtschaft und Technologie GmbH together with the Senate Department for Economic Affairs, Energy and Operations. visitBerlin participated together with Kulturprojekte Berlin and presented the highlights for 2022 in the context of a media event. In addition, further product training and live appointments in Dubai took place with tour operators and airlines.
Discover Europe Travel Summit & Arabian Travel Market Dubai
To activate the 2022 summer trade from the Middle East, visitBerlin participated at the Arabian Travel Market (ATM), the leading travel and tourism trade fair in the Arabian Gulf region, from 9 to 12 May. In addition, Berlin was also present at the Discover Europe Travel Summit, which took place beforehand (7-8 May). Buyers from the entire Gulf region were invited to this workshop, which was organised by the German National Tourist Board (GNTB) in cooperation with other European tourist boards.
India Trade Roadshow
Through its participation at the GNTB's (German National Tourist Board) India Workshop 2022 from September 19 to 23, visitBerlin had the opportunity to hold sales meetings and networking events with around 100 agents in the key cities of Delhi and Mumbai.
African Congresses - Berlin Health Excellence
Africa Health ExCon
From 4 to 7 June 2022 visitBerlin was represented at the Africa Health ExCon in Cairo, Egypt with its own exhibition stand. The international trade fair with a focus on the African region was held for the first time and is set to become the central hub for health trade fairs on the continent in the future. During the three-day trade fair, numerous discussions were held with representatives of patient referral agencies and there was also a very active exchange with doctors and representatives of Egyptian state authorities. As providers in the field of medical tourism were rather underrepresented, the visitBerlin stand met with great interest. This continued on the third day of the fair, when the exhibition was opened to end customers.
African Medical Tourism Congress (AMTC) (07 - 09.10.2022)
The AMTC, organised by the Tunisian Ministry of Health and Ministry of Tourism, was held in Tunis for the third time. visitBerlin presented Berlin as a medical tourism destination and introduced the partners of the Berlin Health Excellence marketing initiative at its own stand. The B2B event featured facilitating agencies in the medical travel sector, medical institutions, government and press representatives.
European Trade Fair - Berlin Health Excellence
Curatio Medical Tourism Trade Show, Gdansk
For the first time, Curatio, the international trade show for medical tourism and preventive healthcare, took place in Gdańsk, Poland. As part of the marketing initiative Berlin Health Excellence, visitBerlin presented itself at a stand accompanied by the Helios-Kliniken and provided an insight into the promotion of Berlin as a medical destination in the conference programme. In order to compensate for the decline in foreign patients travelling to Berlin due to Covid 19, visitBerlin has been focusing on the Polish market since 2020. The website berlin-health-excellence.com is now available in Polish and an online campaign to promote the website in Poland was launched from June to August 2022 (online portals, social media ads).
visitBerlin at WTM London
Gemeinsam mit Berliner Partnern, darunter das Chamäleon Theater und der visitBerlin Partnerhotels e.V., präsentierte visitBerlin am 7. - 9. November auf dem World Travel Market (WTM) in London die vielfältigen Angebote unserer spannenden Stadt. Mit insgesamt mehr als 250 erfassten Gesprächen/Kontakten weckte der visitBerlin-Stand großes Interesse bei Besuchern, Einkäufer:innen und Medien.
Online campaigns are an essential part of the tasks of the Market Management team. Through them, a high outreach can be achieved and potential guests from various international markets become aware of Berlin. Berlin classics as well as current highlights or theme-specific content are presented.
"Visit the World of Berlin" Online Campaign
Under the slogan 'Visit the World of Berlin', visitBerlin promoted our capital city with a national campaign in 2022 - watch our image video here. The same slogan was also used for an online campaign on online booking portals such as eDream in Italy, Logitravel in Spain and Travelzoo in the UK. On Travelzoo, the presentation was also expanded to include numerous Berlin partners who were able to present themselves in the same way.
(International) press trips
Press representatives, journalists, bloggers and influencers regularly visit Berlin. We as Berlin experts share our knowledge and support the planning and implementation of press trips on a wide variety of topics.
- Telegraph (UK): Berlin’s new cultural centre
- National Geographic (UK): Berlin gastronomy scene with a focus on regional and sustainable cuisine
- Prestige (Singapore): Luxury Berlin & Berlin manufactories
- Svenska Dagblatt (Sweden): New gastronomic trends in Berlin
- The Straits Time (Singapore): Travel on a Budget, What is new in Berlin
- RTL Nieuws (Netherlands): Going Local, Food-Scene Berlin
- The Rolling Stone & The Sunday Times (UK): David Bowie in Berlin
Stay informed with our Newsletters
Berlin Trade News
The Berlin Trade News is sent out monthly in English and German. It provides the national and international travel industry with up-to-date information from Berlin, as well as information about upcoming events, hotel projects and attractions of our partners. If you do not yet receive the newsletter and would like to receive updates from the city, you can subscribe at the following link: https://about.visitberlin.de/berlin-trade-news.
Berlin Press News
Every month, visitBerlin's Berlin Press News provides interested members of the press and media from international media with information in English. This keeps them up to date with the latest news from our districts, such as new openings and highlights of the month. Don't miss any more news and sign up for our Press News at the following link: https://about.visitberlin.de/en/press-news.
Berlin Medical News
visitBerlin provides information about Berlin as a health location in the annual English-language Berlin Medical News. News from Berlin's medical partners is included here, as well as tourist tips. If you are interested, you can register here: https://www.berlin-health-excellence.com/berlin-medical-news
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