Berlin’s official tourist pass

Customer discounts, advertising and distribution partnerships

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Berlin WelcomeCard

Europe’s best-loved city pass

As the German capital’s official sightseeing pass, the Berlin WelcomeCard is much more than just a ticket to ride! For over twenty years, the Berlin WelcomeCard has stood for the best in ‘all-round sightseeing packages’ for Berlin. Not only does it offer visitors flexible travel across the Greater Berlin region, but also a wealth of discounts with many (tourist) partners.

The Berlin WelcomeCard provides Berlin visitors with free travel on the public transport network (underground (U-Bahn), city railway (S-Bahn), buses and trams) as well as at least 25% discount at selected discount partners. The Berlin WelcomeCard also includes the handy BWC Guide to the city, giving details on all the discount partners together with insider tips, suggested themed tours and a detachable city map – a package of services making the Berlin WelcomeCard perfect for exploring the city.

All the details on the Berlin WelcomeCard and our discount partners are also posted online at The webpage has been relaunched in a new design and optimised for mobile end devices.

Berlin WelcomeCard distribution channels

The Berlin WelcomeCard is primarily distributed directly through the Berlin Tourist Info Centres, the BVG and S-Bahn public transport services, Berlin hotels, the retail trade and numerous tour operators. Online distribution is organised through our online shop and the dedicated website.


  • Become a sales partner

    International tour operators, incoming agencies and travel offices as well as many Berlin hotels and retail outlets (including small shops and kiosks), and Berlin’s public transport services (the BVG and S-Bahn Berlin) already benefit from distributing the Berlin WelcomeCard.

    Are you responsible for a hotel, tourist services, or a retail outlet / small shop or kiosk in Berlin? Then you too can easily secure additional income by offering that ‘certain extra’ to enhance the stay of your guests or customers in Berlin. As a visitBerlin distribution and sales partner, you too can benefit from our exclusive sales conditions for reselling various products and tickets to your customers and guests!

    You can also opt to sell the Berlin WelcomeCard on commission or an invoice basis – and, of course, there are no delivery charges. In addition, we offer a wide range of free sales aids, such as posters, stickers and flyers. As one of our sales partners, you can also benefit as a reseller for the Museum Pass Berlin. Here too, as with our Berlin WelcomeCard, you can enjoy twice the value added for every item sold.

    More details for international tour operators or travel agencies here.

    As a Berlin WelcomeCard sales partner, you can choose from two distribution models – either direct sales or an affiliate partnership with a link to the online shop.

  • Participate

    Advertising in the Berlin WelcomeCard Guide 2018

    Format: 105mm x 146mm (DIN A6), perfect binding (subject to change)
    Languages: GER/EN
    Print run: at least 600,000
    Publication: 1 x year
    Publication date: 21.11.2017, valid as of 01.01.2018
    Advertisement deadline: 19.09.2017
    Copy deadline: 06.10.2017

    To place a commercial ad in the Berlin WelcomeCard Guide or the folding map with the Berlin WelcomeCard Museum Island, contact our agency Runze & Casper directly:

    Discount partnerships

    Selected regional services and tourist service providers can participate in the Berlin WelcomeCard as discount partners. In this way, they can benefit from showcasing their services for Berlin visitors both in an entry in the BWC Guide and online at All discount partners have to offer Berlin WelcomeCard holders at least 25% off the admission price or a main service. The final selection of discount partners is at the sole discretion of visitBerlin.

    The acquisition phase for discount partners for 2018 is now closed. If you are interested in a discount partnership for the Berlin WelcomeCard 2019, just contact us at

  • Berlin WelcomeCard customers

    Supporting sales and distribution partners with information, materials, and account management

    The Berlin WelcomeCard already has a firm place in many of Berlin’s distribution channels. An overview of our current distribution outlets in the hotel industry and the retail sector provides an insight into the steadily growing Berlin WelcomeCard network.

    Existing sales and distribution partners in the hotel and retail sectors are supported with comprehensive, professional information and advertising materials, e.g., flyers and posters, to present the Berlin WelcomeCard and promote sales.

    Account Management

    As a sales and distribution partner, you can manage your account and orders easily and flexibly. Simply contact your business sector at the respective email address for hotels, retail trade, and public transport tickets:

    The downloadable form is available in our download area.

Contact us!

Our Berlin WelcomeCard Key Account Managers will be glad to help. Just contact us at