2016 Berlin Fest in Hong Kong attracts around 14,000 visitors.
The Hong Kong travel market is significantly more mature than the market in mainland China. Here, our key target groups are individual tourists, students, small groups such as families, and Berlin visitors from the luxury segment.
Over one long weekend in early October 2016, Hong Kong could get a taste of BERLIN 365/24! In cooperation with the German Consulate General in Hong Kong, we transformed a trendy location in downtown Hong Kong into the perfect lookalike Berlin beach bar, complete with an extensive stage programme, goal wall shooting, raffles and prize games, information stands from various partners and traditional German cuisine. The 2106 Berlin Fest was visited by approximately 14,000 visitors.