The Netherlands
Germany is an important destination for Dutch tourists – with Berlin as their leading city break destination in the country. Dutch tourists remain interested in visiting Berlin, attracted especially by the city’s sights, cultural activities and arts scene.
In 2016, the Netherlands recorded the strongest economic growth for eight years, indicative of the country’s robust recovery from its economic recession.
Late August saw the highlight event of our marketing activities in the Netherlands for 2016. In Amsterdam on 31 August, we invited around 50 travel industry multipliers as well as Dutch press and online media representatives to join us on a festive boat tour through the inner-city canals and learn more about our BERLIN 365/24 campaign. In November, we presented visitBerlin at the Reismarkt Duitsland to cultivate and expand our network of contacts to key trade partners and online travel agencies (OTAs). In 2016, visitBerlin was also active again in approaching Dutch end customers, distributing information on Berlin at the leading Vakantiebeurs tourism fair held every year in Utrecht. In addition, we participated in extensive activities in the summer campaign run by the cityzapper.com portal.
By joining the German National Tourist Board (GNTB) press workshop and arranging 22 press trips with Dutch journalists and bloggers, including those from the popular Petite Passport blog, we also ensured broad press coverage for Germany’s capital city.