visitBerlin CEO Burkhard Kieker: Berlin’s draw started with the events 25 years ago
Berlin expects crowds to mark 25 years after the fall of the Wall
Berlin, 10 July 2014 Berlin expects a record number of visitors for a November weekend when the city marks the 25th anniversary of the fall of the Berlin Wall. "Guests want to experience first-hand how Berlin and its people have taken advantage of the historic opportunity given to them a quarter century ago", says Burkhard Kieker, CEO of visitBerlin.
"The global appeal of Berlin as a brand is inseparable from Berliners' desire to embrace freedom and creativity. Both got their start on that November night when the Wall fell", he adds.
Together with the Berlin Senate and Kulturprojekte Berlin GmbH, visitBerlin is marketing the activities scheduled to mark the anniversary with both domestic and international campaigns. The highlight of the celebration will be a light installation along the former course of the Wall through the city centre. The images of the light installation will draw worldwide media attention and serve as a reminder of how the events in Berlin heralded the end of the Cold War. visitBerlin is inviting numerous journalists and special guests from around the world to the city's anniversary celebrations.
visitBerlin presents a daily-updated overview of the events surrounding the anniversary at wall.visitBerlin.com. In addition, the website names places where visitors today can experience and understand the history of the Wall. For example, it suggests a walking tour along the traces of the former Wall: one foot in the West, one in the East. "In no other city, visitors find such a concentration of the history of the 20th century. In no other city than Berlin, they can see so much history in the cityscape", says Kieker.
More information at wall.visitBerlin.com.