Travel blogs as an important channel for marketing Berlin / New “Going Local Berlin” app

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ITB Berlin 2015: Industry Event for the Travel Blogosphere

Berlin, 27 February 2015 When the world’s largest travel fair ITB Berlin comes to Berlin from 4 to 8 March, Berlin will also become the place for the German and global travel blogosphere to gather. visitBerlin is organising and supporting numerous blogosphere events for ITB as well as offering tours and participating in blogger panel discussions.

“Berlin is a hotspot of the German and international travel blogging scene. With their personal experience reports, they are indispensable multipliers for our city’s marketing efforts,” says Christian Tänzler, visitBerlin’s Press Officer. “We are constantly expanding our offerings for the community to the mutual benefit of bloggers and visitBerlin can alike.”

The highlight of the activities will be a photo scavenger hunt on the eve of ITB: 20 international bloggers will use the new visitBerlin “Going Local Berlin” app to search for hidden places in the west of Berlin. app.visitBerlin.com

visitBerlin is a sponsor of the annual Travel Massive at ITB Berlin being held on 3 March, where about 500 bloggers, tourism operators and other players in the tourism industry will meet to network. In addition, Claudia Sult, member of the visitBerlin blogger relations team, will be speaking at 1 pm on 4 March 2015 on the eTravel Stage in Hall 6.1 about whether bloggers should be paid for their work. visitBerlin also cooperates with the ITB Blog Camp (blog-camp.de/itb) and supports ITB Blogger Speed Dating on 4-5 March.

visitBerlin has a successful and active presence in the blogosphere: in 2014, more than 100 German and international bloggers were personally welcomed to Germany’s capital. The five most important travel blogger markets are the US, the UK, Brazil, Spain and France.
In addition, visitBerlin keeps its own blog at blog.visitBerlin.com. During ITB, visitBerlin will be tweeting under #GoingLocalBerlin .

Overview of visitBerlin blogger activities at ITB 2015:

Sat, 28 February 2015
Support Event: ITB Blog Camp
Neighbourhood tour and networking event (Blog Camp participants and Berlin blogosphere) in cooperation with the ITB Blog Camp

Sat, 03 March 2015
Secret Berlin Photo Rally – hunt down hidden places in the west of Berlin using the new “Going Local Berlin” app; an event in cooperation with the ITB Blog Camp

from 7 pm: Travel Massive at ITB Berlin in cooperation with visitBerlin, G Adventures and Abacus Ventures, supported by ITB Berlin
Advance registration required: https://travelmassive.com/events/travel-massive-itb-berlin

Sat, 04 March 2015
1 pm – 2 pm
Panel discussion “Should bloggers be paid?”
Location: Hall 6.1, eTravel Stage
Panel guests: Melvin Boecher, founder and CEO, Traveldudes
Nicholas Montemaggi, Digital Press Officer, Emilia Romagna Tourist Board
Claudia Sult, Project Manager Blogger Relations, visitBerlin Press Office
Yvonne Zagermann, travel blogger, justtravelous.com

Thu/Fri, 5-6 March 2015
4.30 pm – 6.00 pm Blogger Speed Dating
Location: Hall 7.3, Berlin Room
For the third time, the ITB brings together travel bloggers and destination reps. visitBerlin is supporting the event while presenting the new “Going Local Berlin”app and providing Berlin tips.

Media Contact at ITB
The visitBerlin Press Office will be represented at the Berlin-Brandenburg stand in Hall 12. The following team members will be available for interviews in person, by phone or by email:
Christian Tänzler, Press Officer/Media Relations Manager: +49 (0) 171 -86 43 124
christian [dot] taenzlervisitBerlin [dot] de
Katharina Zierenberg, Deputy Press Officer: +49 (0) 171 -72 647 510
katharina [dot] zierenbergvisitBerlin [dot] de
If you’d like to arrange a longer conversation, we recommend making an appointment.

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