“User figures show just how much sympathy the world has for Berlin”
visitBerlin reached more than 400 million internet users with its live anniversary weekend coverage
Berlin, 11 November 2014 With its reporting about the commemorations marking a quarter century since the Fall of the Berlin Wall, visitBerlin reached more than 400 million internet users around the globe. Under the hashtags #Bln25YearsLater and #fotw25, the visitBerlin social media team provided comprehensive, real-time coverage of the highlights at the event of the decade.
Burkhard Kieker, CEO of visitBerlin remarks: “People around the world were inspired by the images of the border of light and wanted to be there live. User figures show just how much sympathy the world has for Berlin.”
On Twitter alone, the message about the eleven best places to view the balloon release reached 17.4 million users; the short video about the light show at the Brandenburg Gate was seen by 16.3 million people. A short video posted on Facebook about the appearance of Berlin techno DJ Paul Kalkbrenner at the Brandenburg Gate reached over a million fans.
Under the motto of “Real Time Storytelling”, the team reported live from the main locations for the anniversary commemorations on both Twitter (@visitBerlin) and Facebook (Berlin and visitBerlin). Users were able to follow what was happening in Berlin over the past few days with photos, short videos and blog posts.
The wide audience came about because many of visitBerlin’s posts spread virally.