ALBA BERLIN and visitBerlin: Showcasing Berlin, the city of sports, in Belgrade
Together with ALBA BERLIN, a successful basketball team from Berlin, we held a cooperation event in Belgrade on 21 September. This was the premiere event in Serbia for visitBerlin to present the BERLIN 365/24 campaign. Since the former ALBA BERLIN coach comes from Serbia, the event focused on Berlin as a city of sports.
The invited travel industry and media representatives enjoyed a combination of presentations and entertaining games perfectly conveying Berlin’s profile as a home of major sports events. Guests could also test their own skills by trying to shoot a basket with a basketball branded with Berlin and Alba icons – and if they were successful, they could keep the ball as a memento. For the event held in cooperation with the German National Tourist Board (GNTB), a Berlin-style event and co-working location was selected.
At the International Fair of Tourism, our brochure service introduced customers to BERLIN 365/24 by highlighting the city as a diverse, creative and innovative metropolis.