Our task in promoting the city is rather like an impresario who draws the curtain to one side and says:
See for yourself – this is Berlin!
“Inspiring the world for Berlin.” With this mission, Berlin Tourismus & Kongress GmbH promotes Berlin’s destination management as well as the city’s tourism and congress marketing. Under the visitBerlin brand, the company is a partner, actor, source of creative ideas, and networker. Its remit is focused on sustainable product development and marketing city-compatible tourism services in all twelve Berlin boroughs with the aim of maintaining the life quality of local residents and harmoniously increasing experience value for visitors.
For almost 30 years, visitBerlin (Berlin Tourismus & Kongress GmbH) has been globally promoting Berlin as a brand. Today, employees are actively working in Berlin and around the world to position Berlin as a major tourism destination and congress location. visitBerlin showcases Berlin at hundreds of events globally, attracts international journalists and bloggers to the city and supports them on their research trips here. In the convention sector, the visitBerlin Berlin Convention Office acquires conferences, fairs and congresses for Germany’s capital city.
As a tour operator, visitBerlin also issues the Berlin WelcomeCard, the city’s official tourist ticket. The company also operates the Berlin Tourist Info Centres. On visitBerlin.de, Berlin’s official tourism website, visitors can find all the information they need on every aspect of their trip to the city. Find out more about visitBerlin on about.visitBerlin.de.
visitBerlin is funded by the Berlin Senate as a public-private partnership. However, a sizable proportion of its budget is generated by its own activities and reinvested in promotional campaigns for Berlin.
visitBerlin is ranked as one of Europe’s most successful destination management organisations. The company shareholders are the non-profit organisation visitBerlin Partnerhotels e.V., as well as the Land of Berlin and the Investitionsbank Berlin, and three limited companies: the Flughafen Berlin Brandenburg GmbH, the Messe Berlin GmbH and TMB Tourismus Marketing Brandenburg GmbH.