Our Corporate Structure

Since 1 January 2009, Burkhard Kieker has been managing director of Berlin Tourismus & Kongress GmbH, which operates under the visit-Berlin brand. Sabine Wendt has been the company's second managing director since 1 January 2024. In this role, they are responsible for the global marketing of the German capital in the areas of tourism and conferences, maintaining the Berlin brand, destination management and corporate development. The CEOs are responsible for the marketing and corporate strategy departments, spokesperson and cultural affairs.
 

The Berlin Convention Office (BCO) is the official convention office of the city of Berlin for conventions, conferences, incentives and major events. The BCO's task is to position Berlin as a top conference and convention destination both nationally and internationally. Furthermore, providing information and advice to customers regarding the planning, preparation and organisation of events in Berlin is one of the BCO's main areas of activity. The BCO also organises its own events, participates in trade fairs and develops new conference formats.
 

The Communication department is responsible for visitBerlin's communications activities and campaigns, utilising the company's central communications channels. 

The department acts as an advisor to all of visitBerlin's specialist departments with regard to their project- or target group-specific communications activities. In addition, the division also implements its own measures. These aim to position the city of Berlin and visitBerlin in a distinctive and positive light in the public eye, further increase awareness of Berlin as a travel destination, and attract new customers to visitBerlin's communication channels and thus also to the company's products.

The colleagues in the press office are the first point of contact for media and bloggers and support them with comprehensive media services in their reporting on Berlin, whether for enquiries, interviews or press appointments.

The Team Market Management is responsible for positioning and marketing Berlin worldwide as a top tourist destination. The team is the main point of contact for the national and international travel industry and for international media. Its core tasks are to establish, expand and maintain global multiplier contacts. The aim is to place tourism-related offers and topics that visitBerlin and its stakeholders consider conducive to city-friendly tourism in a market-specific manner. The Market Management division implements various activities and events in the markets and represents the company at networking events in the international travel industry. The division is also responsible for health, LGBTI, premium and bus tourism.

The Product & Sales  division brings together all of the company's guest information and sales activities. The five departments "Product Management and Development", "Package Tours, Groups & Purchasing", "Key Account Sales", "Berlin Tourist Information" and "Internet Sales" are responsible for the support, development and introduction as well as the marketing and sales of all visitBerlin products. The focus is on regional sales of the Berlin WelcomeCard, the Museum Pass and other seasonal tickets. The sales force develops and manages sales channels via the hotel industry and retail trade. All e-commerce activities are also the responsibility of this division. At the Berlin Tourist Information offices, visitors are advised during their trip to Berlin and tourist products for Berlin are sold.
 

In the area of "Controlling, Human Resources and Legal Affairs", the "Legal Affairs" department is responsible for providing legal advice to management and specialist departments. The "Human Resources" department is responsible for all human resource management. In addition to personnel recruitment and administration, this also includes the further development of our employees. Controlling involves managing and monitoring the budgets of all divisions of the company, specifically liquidity monitoring and earnings management and monitoring.

The separate Administration division bundles all of the company's administrative tasks, such as logistics, central purchasing/procurement and accounting, with its central services.

In the area of Destination Management, we have committed ourselves to the following core competencies in order to achieve the goals set out in the 2018+ Berlin Tourism Plan: district tourism management, sustainable tourism development, citizen participation and acceptance, accessibility, and lobbying and networking. 

The Destination Development department is positioning Berlin as a tourist destination for the future, is in constant dialogue with the twelve Berlin districts and aims to create an urban space that can be enjoyed by visitors and Berliners alike.

visitBerlin's Market Research is carried out by Berlin's official tourism monitoring service, Visitor Insight, which reports statistics on the most important developments in Berlin's tourism and events market.

visitBerlin's Sustainability & CSR team works continuously on the topic of sustainability, both at the company level and across Berlin, as well as for the convention business.

The Partner Relations department looks after tourism-related stakeholders in the city and is therefore the point of contact for the hotel industry, cultural institutions and tourism service providers. 

Our Digital & IT division provides the technical infrastructure for the company and drives digital projects forward. In this way, visitBerlin accompanies and shapes Berlin's path to becoming a smart tourism destination.