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Marketing Pillars

Four marketing pillars for all target groups

Our marketing pillars pursue strategies tailored to diverse styles of hotels and their target groups. The pillars subdivide topics into working groups where you can actively contribute to the decision-making processes. Here, you find an overview of our four marketing pillars and the various working groups.

  • Premium

    This pillar successfully markets Berlin for discerning visitors. Fam trips and a presence at international trade fairs grow the share of overnight stays in the premium ‘leisure FIT’ and high-value MICE segments.

  • Youth & Sport

    We develop strategies to grow visitor rates in this segment – and you can design your own target-group activities especially for teachers, students and school pupils, and sports events. The annual information trips for teachers form a main plank in our planning. Let’s work together to shape the image of Berlin for the next generation of the city’s visitors!

  • Meetings, fairs and congresses

    Together with the visitBerlin Berlin Convention Office, the city is promoted successfully and sustainably in the MICE sector – and you too can represent and sell Berlin as a major business and congress location. Benefit from our partner network, presence at international trade fairs, roadshows and the Meeting Place Berlin platform.

  • Content and target group marketing

    Projects on current themes and trends are bundled and promoted across a wide range of marketing projects.

    You can join our working groups on such topics as accessible Berlin, family and cycling tourism, LGBTI travel and Berlin’s cultural landscape:

    Accessible Berlin

    Cycling tourism


    Culture & Events

    pink pillow Berlin Collection


Sehen Sie hier einen Rückblick über die Highlights der Marketingsäulen in 2018.

Haben Sie Fragen zu den Marketingsäulen? Dann nehmen Sie doch gerne Kontakt mit uns auf!