What is quality tourism in Berlin?
Quality tourism is an essential pillar of the State of Berlin's 2018+ tourism plan: Tourism is to become more city-compatible and sustainable. It is therefore expected to play a more significant role in Berlin in the future. visitBerlin has therefore launched a project to develop a definition under sustainability aspects.
Workshops and surveys with stakeholders from Berlin's tourism and congress industry, politicians and representatives from Berlin's state and district administration and the city's population were part of the process. The following definition emerged from these findings, supplemented by scientific analyses and data.
Four objectives have been derived from the definition. For each of the objectives, concrete indicators were identified to make it measurable. These are summarised in the handout.
Quality tourism will continue to provide the framework for the targeted destination marketing of Berlin. A central measure is the definition of suitable target groups that reflect sustainability, city compatibility as well as economic potential. A newly developed research approach for the contemporary development of target groups was selected for Berlin. The development of the target group segmentation will take place in the course of 2021 ff. as the basis will be collected from data from current visitor surveys.
- visitBerlin is working together with the industry on sustainable and city-compatible tourism for Berlin's future
- first project results were presented to Berlin’s tourism industry in March and April 2021
If you have any questions about the project, please contact Nina Zantout.
This project was funded by the Senate Department for Economics, Energy and Enterprises.
Four objectives have been derived from the definition. These objectives are used to formulate specific operational tools and control indicators.
For each of the four objectives, specific indicators have been identified to make the implementation of the concept measurable and traceable.
Established measuring tools are already available for some of the indicators mentioned; others need to be redeveloped or further developed. The definition of the KPIs (Key Performance Indicators) and the development of the measuring tools are the next steps. visitBerlin is working together with the industry on sustainable and city-compatible tourism for Berlin's future.