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Berlin Tourism Plan

Concept for modern, sustainable and city-compatible tourism in Berlin

The Sustainable and City-Compatible Berlin Tourism Plan 2018+ of the state of Berlin can be found on the official website of the Senate Department for Economics, Energy and Public Enterprises (English summary here).

Berlin has developed one of the best strategies I know.

Tourism expert Vladimir Preveden, Partner Roland Berger

Our underlying study on the Berlin Tourism Plan 2018+

visitBerlin commissioned a study in 2017 (only available in German), which is the basis for the new Sustainable and City-Compatible Berlin Tourism Plan 2018+ of the state of Berlin. This study was prepared by dwif-Consulting GmbH and Humboldt-Innovation GmbH on the basis of the latest scientific findings.

visitBerlin advised: visitBerlins expertise in international tourism and congress marketing and the HIER IN BERLIN project as well as experience gained through exchanges with other destinations have been incorporated.

An English summary of the Tourism Plan 2018+ can be found here.

Re-start Berlin. 7-point plan for consolidating and developing tourism from 2021/2022 onward

The state of Berlin’s Tourism Plan 2018+ was adopted by the Senate in the spring of that year. At that time, tourism in Berlin was on the upswing as one of the city’s most important economic factors, with growth and visitor figures increasing year on year, and no downward trend in sight.

The situation changed when the COVID-19 pandemic began in March 2020. Since then, tourism around the world and therefore also in Berlin has been in a severe crisis. This crisis poses challenges to the tourism and MICE industry.

The Senate Department for Economics, Energy and Public Enterprises has developed a 7-point plan showing the requirements for action in strategic tourism development for the next twelve to eighteen months that have arisen due to the COVID-19 pandemic. The Berlin Tourism Plan 2018+ continues to form the strategic basis of the city’s tourism policy. However, some of the tasks in it have been reviewed due to the altered circumstances and their timelines and content adjusted or prioritised.

7-point plan

  • 1. Pandemic safety
  • 2. Quality tourism and destination marketing
  • 3. Monitoring and data use
  • 4. Access for the tourism industry to funding and training programmes
  • 5. Digitisation of the tourism industry
  • 6. Support for the meetings, incentives, conferences and exhibitions industry (MICE)
  • 7. Raising the profile of the tourism and conference industry and broadening the participation of the local community

Programm „Neustart Wirtschaft“ 2022

Pressekonferenz Neustart Berlin ©  visitBerlin

Am 28. März 2022 präsentierte der Berliner Senat gemeinsam mit der Senatsverwaltung für Wirtschaft, Energie und Betriebe und der Senatsverwaltung für Kultur und Europa das Programm „Neustart Wirtschaft“ und „Perspektive Kultur“. visitBerlin begrüßt die Finanzierung von umfangreichen Restart-Maßnahmen für den Tourismus sowie das Messe- und Kongressgeschäft und freut sich auf die Umsetzung. Für 15 Projekte liegt die Federführung bei visitBerlin. Dazu zählen:

- B2C- und B2B-Marketingkampagnen, die Sichtbarkeit für Berlin als Reiseziel und als Standort für Messen und Kongresse schaffen
- eine Task Force
MICE-Akquise, die aktiv potentielle Kongresse für Berlin akquiriert
- Einrichtung eines zentralen Datenhubs.

Die Investitions- und Förderprogramme sollen den Branchen, die besonders von den Folgen der Pandemie betroffen waren und sind, den Neustart ermöglichen.

Weitere Informationen in der Pressemitteilung des Senats. Zur Aufzeichnung der Pressekonferenz.

 

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