Our Year 2016

BERLIN 365/24

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Video Statement

For more information in English, click on our interactive world map and find out how and where we are promoting Berlin around the world.

Berlin

An iconic city for arts and culture, home to innumerable events, and ranked globally as one of the top locations for meetings and conventions. In 2016, Berlin attracted even more visitors.

Tourism Statistics 2016

Successful growth

Berlin achieved a new record of 12.7 million visitors with over 31 million overnight stays.

more in German
Foto: Besucher in Berlin mit Kamera
© visitBerlin, Foto: vgajic
Foto: Kongress Besucher in Berlin
© visitBerlin, Foto: IPGGutenbergUKLtd

Congress Statistis 2016

Top choice for conventions

Berlin achieved a new record of 12.7 million visitors with over 31 million overnight stays.

more in German

Berlin-Highlights 2016 (details in German)

visitBerlin around the world

In 2016, visitberlin was active in 50 countries across the globe. We promoted Berlin, Germany’s capital city, at over 280 events and in presentations for representatives of the tourism and convention industry, in the media and for potential visitors.

To find out more – explore our interactive map!

Yearly report

Berlin
  • Sweden

      The Scandinavian fleet’s new ultra-modern hybrid ferry Berlin is named after Germany’s capital city.

      visitBerlin in Sweden

      • 9 Marketing events
      • 2 Fam Trips
      • 3 Media events
      • 14 Press trips
      Learn more
    • USA

      Top 3
      • 1.128.466 overnight stays
      • + 4,5% over 2015

      The United States remains Berlin’s most important and strongest overseas market. Ranked second for international overnight stays in Berlin, this market has considerable potential for the meetings and conventions sector. In 2106, the Berlin Convention Office promoted the city with its own stand at IMEX America in Las Vegas.

      Despite security concerns and changing travel trends, the United States remains Berlin’s most important and strongest overseas market. Berlin was again the top destination for Americans visiting Germany in 2016, a year when the strengthening dollar fuelled outbound tourism from the United States.

      visitBerlin in den USA

      • 16 Marketing events
      • 3 Fam Trips
      • 64 Press trips
      Learn more
    • Cyprus

        visitBerlin in Cyprus

        • 1 Press trip
      • Vietnam

          visitBerlin in Vietnam

          • 2 Marketing events
        • UAE

            visitBerlin in UAE

            • 3 Marketing events
            • 3 Fam Trips
            • 5 Press trips
          • Hungary

              visitBerlin in Hungary

              • 1 Media event
              • 4 Press trips
            • Czech Republic

                visitBerlin in Czech Republic

                • 2 Media events
                • 2 Press trips
              • Thailand

                  visitBerlin in Thailand

                  • 3 Marketing events
                • South Korea

                    visitBerlin in South Korea

                    • 1 Marketing event
                    • 1 Fam Trip
                    • 3 Press trips
                  • South Africa

                      visitBerlin in South Africa

                      • 1 Press trip
                    • Romania

                        visitBerlin in Romania

                        • 2 Marketing events
                      • Portugal

                          visitBerlin in Portugal

                          • 1 Marketing event
                        • The Philippines

                            visitBerlin in The Philippines

                            • 1 Marketing event
                          • Peru

                              visitBerlin in Peru

                              • 1 Marketing event
                            • Panama

                                visitBerlin in Panama

                                • 1 Fam Trip
                                • 4 Media events
                              • Norway

                                  visitBerlin in Norway

                                  • 3 Marketing events
                                  • 3 Media events
                                  • 6 Press trips
                                • Nepal

                                    visitBerlin in Nepal

                                    • 1 Fam Trip
                                  • Montenegro

                                      visitBerlin in Montenegro

                                      • 1 Press trip
                                    • Mexico

                                        visitBerlin in Mexico

                                        • 8 Marketing events
                                        • 3 Media events
                                        • 2 Press trips
                                      • Morocco

                                          visitBerlin in Morocco

                                          • 2 Press trips
                                        • Malaysia

                                            visitBerlin in Malaysia

                                            • 1 Marketing event
                                          • Luxembourg

                                              visitBerlin in Luxembourg

                                              • 2 Press trips
                                            • Lithuania

                                                visitBerlin in Lithuania

                                                • 1 Marketing event
                                              • Croatia

                                                  visitBerlin in Croatia

                                                  • 2 Marketing events
                                                  • 1 Press trip
                                                • Colombia

                                                    visitBerlin in Colombia

                                                    • 4 Marketing events
                                                  • Canada

                                                      visitBerlin in Canada

                                                      • 4 Marketing events
                                                      • 2 Fam Trips
                                                      • 21 Press trips
                                                    • Kazakhstan

                                                        visitBerlin in Kazakhstan

                                                        • 1 Marketing event
                                                      • Japan

                                                          visitBerlin in Japan

                                                          • 1 Marketing event
                                                          • 1 Fam Trip
                                                          • 8 Press trips
                                                        • Turkey

                                                            visitBerlin in der Türkei

                                                            • 2 Marketing events
                                                            • 2 Media events
                                                            • 2 Press trips
                                                            Learn more
                                                          • Spain

                                                            Top 4
                                                            • 955.023 overnight stays
                                                            • + 13,5% over 2015

                                                            The ibtm world in Barcelona is one of the key global events for the international meetings, events and incentives industry. In 2016, the ibtm world attracted approx. 5,000 exhibitors from over 100 countries. At this leading trade fair, our Berlin Convention Office presented its new service portfolio for meetings and congress organisers.

                                                            visitBerlin in Spain

                                                            • 5 Marketing events
                                                            • 3 Fam Trips
                                                            • 4 Media events
                                                            • 31 Press trips
                                                            Learn more
                                                          • Singapur

                                                              The ITB Asia has gone from strength to strength every year to become a premier meeting place for the travel trade industry, much like its parent event – the ITB Berlin. At the ITB Asia, international exhibitors of all sectors can meet customers from the Asian travel and convention market. Here, the visitBerlin Berlin Convention Office promoted the city directly to customers from this growing market.

                                                              visitBerlin in Singapur

                                                              • 1 Marketing event
                                                              Learn more
                                                            • Serbia

                                                                visitBerlin in Serbia

                                                                • 2 Marketing events
                                                                • 1 Media event
                                                                • 1 Press trip
                                                                Learn more
                                                              • Switzerland

                                                                Top 9
                                                                • 639.711 overnight stays
                                                                • -1,9% over 2015

                                                                visitBerlin in Switzerland

                                                                • 4 Marketing events
                                                                • 1 Fam Trip
                                                                • 2 Media events
                                                                • 6 Press trips
                                                                Learn more
                                                              • Poland

                                                                  visitBerlin in Poland

                                                                  • 8 Marketing events
                                                                  • 1 Fam Trip
                                                                  • 4 Media events
                                                                  • 12 Press trips
                                                                  Learn more
                                                                • Austria

                                                                    visitBerlin in Austria

                                                                    • 6 Marketing events
                                                                    • 2 Media events
                                                                    • 6 Press trips
                                                                    Learn more
                                                                  • The Netherlands

                                                                    Top 6
                                                                    • 830.542 overnight stays
                                                                    • -1,8% over 2015

                                                                    visitBerlin in den Niederlanden

                                                                    • 6 Marketing events
                                                                    • 1 Fam Trip
                                                                    • 2 Media events
                                                                    • 22 Press trips
                                                                    Learn more
                                                                  • Italy

                                                                    Top 5
                                                                    • 926.317 overnight stays
                                                                    • -1,8% over 2015

                                                                    visitBerlin in Italy

                                                                    • 8 Marketing events
                                                                    • 1 Fam Trip
                                                                    • 2 Media events
                                                                    • 24 Press trips
                                                                    Learn more
                                                                  • Israel

                                                                    Top 10
                                                                    • 481.078 overnight stays
                                                                    • + 3,6% over 2015

                                                                    visitBerlin in Israel

                                                                    • 2 Marketing events
                                                                    • 1 Fam Trip
                                                                    • 1 Press trip
                                                                    Learn more
                                                                  • Iceland

                                                                      visitBerlin in Iceland

                                                                      • 1 Marketing event
                                                                      • 1 Media event
                                                                    • Ireland

                                                                        visitBerlin in Ireland

                                                                        • 1 Marketing event
                                                                        • 7 Press trips
                                                                      • Indonesia

                                                                          visitBerlin in Indonesia

                                                                          • 3 Marketing events
                                                                          Learn more
                                                                        • India

                                                                            Asian countries account for a growing share of delegates and visitors at meetings and conventions in Berlin. In this context, the visitBerlin Berlin Convention Office has also continued its market activities in India in 2016, arranging promotional campaigns in cooperation with the European Cities Marketing (ECM) association.

                                                                            visitBerlin in India

                                                                            • 4 Marketing events
                                                                            • 4 Press trips
                                                                            Learn more
                                                                          • Hongkong

                                                                              visitBerlin in Hongkong

                                                                              • 2 Marketing events
                                                                              • 1 Press trip
                                                                              Learn more
                                                                            • United Kingdom

                                                                              Top 2
                                                                              • 1.682.447 overnight stays
                                                                              • + 9,9% over 2015

                                                                              The United Kingdom is one of the leading international markets for meetings and conventions in Berlin. In 2016, 5% of participants at events in Berlin came from the UK. For this market, the visitBerlin Berlin Convention Office works closely with a major travel trade publisher to present UK customers with the latest trends in Berlin.

                                                                              visitBerlin in United Kingdom

                                                                              • 10 Marketing events
                                                                              • 4 Media events
                                                                              • 69 Press trips
                                                                              Learn more
                                                                            • Greece

                                                                                visitBerlin in Greece

                                                                                • 1 Marketing event
                                                                              • France

                                                                                Top 7
                                                                                • 651.339 overnight stays
                                                                                • + 9,6% over 2015

                                                                                In March 2016, the Salon Réunir International, the leading international trade fair in France, attracted 2,200 travel industry decision makers to Paris. There, as the only German destination, Berlin showcased the city as a tourist and convention location for French and other international customers.

                                                                                visitBerlin in France

                                                                                • 8 Marketing events
                                                                                • 1 Fam Trip
                                                                                • 2 Media events
                                                                                • 26 Press trips
                                                                                Learn more
                                                                              • Finland

                                                                                  visitBerlin in Finland

                                                                                  • 3 Marketing events
                                                                                  • 2 Fam Trips
                                                                                  • 4 Media events
                                                                                  • 7 Press trips
                                                                                • Estonia

                                                                                    visitBerlin in Estonia

                                                                                    • 1 Marketing event
                                                                                  • Germany

                                                                                    Top 1
                                                                                    • 16.888.504 overnight stays
                                                                                    • + 1,7% over 2015

                                                                                    In 2016, around 80% of all participants attending meetings, congresses and incentives in Berlin came from Germany. With various new event formats, our Berlin Convention Office was able to attract new customers to Germany’s capital city. Customers were invited, for example, to Berlin for con| temporary weekends, while a Berlin start-up thrilled delegates at Frankfurt’s IMEX with its offer of virtual tours of the German capital.

                                                                                    visitBerlin in Germany

                                                                                    • 26 Marketing events
                                                                                    • 1 Fam Trip
                                                                                    • 3 Media events
                                                                                    • 42 Press trips
                                                                                    Learn more
                                                                                  • Denmark

                                                                                    Top 8
                                                                                    • 650.801 overnight stays
                                                                                    • -1,9% over 2015

                                                                                    visitBerlin in Denmark

                                                                                    • 4 Marketing events
                                                                                    • 3 Media events
                                                                                    • 14 Press trips
                                                                                    Learn more
                                                                                  • China

                                                                                      In Asia, China accounts for some of the highest growth rates for the convention and tourism markets. Chinese visitors are also increasingly attracted to Berlin for conferences, meetings and incentives. In 2016, the visitBerlin Berlin Convention Office also worked with the Chinese travel trade press to promote the German capital’s visibility in China as a destination for meetings and conferences.

                                                                                      Health Excellence: Presenting Berlin as a Centre of Medical Excellence in Beijing and Shanghai.

                                                                                      visitBerlin in China

                                                                                      • 19 Marketing events
                                                                                      • 1 Fam Trip
                                                                                      • 5 Press trips
                                                                                      Learn more
                                                                                    • Bulgaria

                                                                                        visitBerlin in Bulgaria

                                                                                        • 2 Marketing events
                                                                                      • Brazil

                                                                                          Brazilians have long been keenly interested in Berlin – an interest that remains undiminished. Despite Brazil’s difficult economic conditions at present, our Berlin Convention Office continues to pursue its activities there. The resonance has been thoroughly positive, especially at LACTE 11, the largest meeting of industry events and corporate travel in Latin America.

                                                                                          visitBerlin develops a range of various marketing activities to heighten its profile in South America’s strongest economy.

                                                                                          visitBerlin in Brazil

                                                                                          • 9 Marketing events
                                                                                          • 1 Fam Trip
                                                                                          • 3 Media events
                                                                                          • 23 Press trips
                                                                                          Learn more
                                                                                        • Belgium

                                                                                            In 2016, approx. 11% of participants travelling to events in Berlin came from Europe. In Brussels, the de facto capital of the EU, those European Convention Offices which are members of European Cities Marketing joined forces for the 2016 “Meet Europe” workshop. The delegates at the workshop also included the visitBerlin Berlin Convention Office.

                                                                                            visitBerlin in Belgium

                                                                                            • 2 Marketing events
                                                                                            • 2 Fam Trips
                                                                                            • 11 Press trips
                                                                                            Learn more
                                                                                          • Azerbaijan

                                                                                              visitBerlin promotes Berlin in Azerbaijan, Germany’s leading trading partner in the Caucasus.

                                                                                              visitBerlin in Azerbaijan

                                                                                              • 2 Marketing events
                                                                                              • 1 Press trip
                                                                                              Learn more
                                                                                            • Australia

                                                                                                visitBerlin in Australia

                                                                                                • 10 Marketing events
                                                                                                • 2 Fam Trips
                                                                                                • 14 Press trips
                                                                                              • Argentina

                                                                                                  visitBerlin in Argentina

                                                                                                  • 7 Press trips
                                                                                                  • USA & Canada PR Representative Office

                                                                                                    Kirsten Schmidt
                                                                                                    (Kirsten M Schmidt Communications)

                                                                                                    Los Angeles

                                                                                                  • United Kingdom Convention Representative Office

                                                                                                    Lisa Stewart
                                                                                                    (Hume Whitehead)

                                                                                                    London

                                                                                                  • Brazil Trade- & Convention Representative Office

                                                                                                    Adriana Martins
                                                                                                    (Berg Viagens e Negócios)

                                                                                                    São Paulo

                                                                                                  • Brazil PR & Convention Representative Office

                                                                                                    Adriana Martins
                                                                                                    (Berg Viagens e Negócios)

                                                                                                    São Paulo

                                                                                                  • China Convention Representative Office

                                                                                                    Henghong Yang
                                                                                                    (Cooperative representative with the German Convention Bureau)

                                                                                                    Beijing

                                                                                                BERLIN 365/24

                                                                                                Foto: Berlin Fest Hongkong 2016
                                                                                                © visitBerlin

                                                                                                BERLIN 365/24

                                                                                                Successful and new marketing campaign for Berlin

                                                                                                visitBerlin in Berlin (more in German)

                                                                                                Our success in 2016 grew from our networks in the city, new cooperations, and our excellent business relationships with our many partners in Berlin.

                                                                                                Network und cooperations (more in German)

                                                                                                Products (more in German)

                                                                                                Foto: Beratung in der Berlin Tourist Info
                                                                                                © visitBerlin, Foto: Dirk Mathesius

                                                                                                Information and sales

                                                                                                Our services in 2016 for all Berlin visitors

                                                                                                Our projects for Berlin (more in German)

                                                                                                Foto: Meeting mit Blumen auf dem Tisch
                                                                                                © visitBerlin, Foto: Marcel Schwickerath, CIRC

                                                                                                HIER IN BERLIN

                                                                                                Mit dem HIER-Mobil gingen wir auf Tour durch die Bezirke.
                                                                                                Sauberhaft Aktion im Park
                                                                                                © visitBerlin, Foto: Dirk Mathesius

                                                                                                Service in the City

                                                                                                Auch 2016 engagierten wir uns für ein schöneres Berlin.
                                                                                                Foto: Junges Paar checkt in ein Hotel ein
                                                                                                © visitBerlin, Foto: Philip Koschel

                                                                                                Erlebe deine Stadt 2016

                                                                                                visitBerlin lud Berliner und Brandenburger zum sechsten Mal zum Kurzurlaub in Berliner Hotels ein.

                                                                                                Corporate Social Responsibility (in German)

                                                                                                We know Berlin. And we are aware of our responsibility for the city. In 2016, we spotlighted training programmes with a special focus on integrating young people with a migration background.

                                                                                                Foto: Team visitBerlin Konferenz
                                                                                                © visitBerlin, Foto: www.david-biene.de

                                                                                                Corporate Social Responsibility

                                                                                                CSR is a core value in an interconnected world

                                                                                                visitBerlin in figures (only in German)

                                                                                                The 2016 figures speak for themselves – 1.2 million visitors to our Berlin Tourist Info Centres and 24 million clicks on our website. 

                                                                                                Foto: Blick auf den Fernsehturm
                                                                                                © visitBerlin, Foto: Wolfgang Scholvien

                                                                                                Company figures 2016

                                                                                                Our year 2016

                                                                                                An overview of our company figures from marketing, communication and budgets. More in German:

                                                                                                More in German
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