Video Statement
For more information in English, click on our interactive world map and find out how and where we are promoting Berlin around the world.
Berlin
An iconic city for arts and culture, home to innumerable events, and ranked globally as one of the top locations for meetings and conventions. In 2016, Berlin attracted even more visitors.
Tourism Statistics 2016
Successful growth
Berlin achieved a new record of 12.7 million visitors with over 31 million overnight stays.
more in German
Congress Statistis 2016
Top choice for conventions
Berlin achieved a new record of 12.7 million visitors with over 31 million overnight stays.
more in German
Berlin-Highlights 2016 (details in German)
visitBerlin around the world
In 2016, visitberlin was active in 50 countries across the globe. We promoted Berlin, Germany’s capital city, at over 280 events and in presentations for representatives of the tourism and convention industry, in the media and for potential visitors.
To find out more – explore our interactive map!
Yearly report
Israel
Top 10- 481.078 overnight stays
- + 3,6% Compared to 2015
visitBerlin in Israel
- 2 Marketing events
- 1 Fam Trip
- 1 Press trip
Switzerland
Top 9- 639.711 overnight stays
- -1,9% Compared to 2015
visitBerlin in Switzerland
- 4 Marketing events
- 1 Fam Trip
- 2 Media events
- 6 Press trips
Denmark
Top 8- 650.801 overnight stays
- -1,9% Compared to 2015
visitBerlin in Denmark
- 4 Marketing events
- 3 Media events
- 14 Press trips
France
Top 7- 651.339 overnight stays
- + 9,6% Compared to 2015
In March 2016, the Salon Réunir International, the leading international trade fair in France, attracted 2,200 travel industry decision makers to Paris. There, as the only German destination, Berlin showcased the city as a tourist and convention location for French and other international customers.
visitBerlin in France
- 8 Marketing events
- 1 Fam Trip
- 2 Media events
- 26 Press trips
The Netherlands
Top 6- 830.542 overnight stays
- -1,8% Compared to 2015
visitBerlin in den Niederlanden
- 6 Marketing events
- 1 Fam Trip
- 2 Media events
- 22 Press trips
Italy
Top 5- 926.317 overnight stays
- -1,8% Compared to 2015
visitBerlin in Italy
- 8 Marketing events
- 1 Fam Trip
- 2 Media events
- 24 Press trips
Spain
Top 4- 955.023 overnight stays
- + 13,5% Compared to 2015
The ibtm world in Barcelona is one of the key global events for the international meetings, events and incentives industry. In 2016, the ibtm world attracted approx. 5,000 exhibitors from over 100 countries. At this leading trade fair, our Berlin Convention Office presented its new service portfolio for meetings and congress organisers.
visitBerlin in Spain
- 5 Marketing events
- 3 Fam Trips
- 4 Media events
- 31 Press trips
USA
Top 3- 1.128.466 overnight stays
- + 4,5% Compared to 2015
The United States remains Berlin’s most important and strongest overseas market. Ranked second for international overnight stays in Berlin, this market has considerable potential for the meetings and conventions sector. In 2106, the Berlin Convention Office promoted the city with its own stand at IMEX America in Las Vegas.
Despite security concerns and changing travel trends, the United States remains Berlin’s most important and strongest overseas market. Berlin was again the top destination for Americans visiting Germany in 2016, a year when the strengthening dollar fuelled outbound tourism from the United States.
visitBerlin in den USA
- 16 Marketing events
- 3 Fam Trips
- 64 Press trips
United Kingdom
Top 2- 1.682.447 overnight stays
- + 9,9% Compared to 2015
The United Kingdom is one of the leading international markets for meetings and conventions in Berlin. In 2016, 5% of participants at events in Berlin came from the UK. For this market, the visitBerlin Berlin Convention Office works closely with a major travel trade publisher to present UK customers with the latest trends in Berlin.
visitBerlin in United Kingdom
- 10 Marketing events
- 4 Media events
- 69 Press trips
Germany
Top 1- 16.888.504 overnight stays
- + 1,7% Compared to 2015
In 2016, around 80% of all participants attending meetings, congresses and incentives in Berlin came from Germany. With various new event formats, our Berlin Convention Office was able to attract new customers to Germany’s capital city. Customers were invited, for example, to Berlin for con| temporary weekends, while a Berlin start-up thrilled delegates at Frankfurt’s IMEX with its offer of virtual tours of the German capital.
visitBerlin in Germany
- 26 Marketing events
- 1 Fam Trip
- 3 Media events
- 42 Press trips
Hongkong
Brazil
Brazilians have long been keenly interested in Berlin – an interest that remains undiminished. Despite Brazil’s difficult economic conditions at present, our Berlin Convention Office continues to pursue its activities there. The resonance has been thoroughly positive, especially at LACTE 11, the largest meeting of industry events and corporate travel in Latin America.
visitBerlin develops a range of various marketing activities to heighten its profile in South America’s strongest economy.
visitBerlin in Brazil
- 9 Marketing events
- 1 Fam Trip
- 3 Media events
- 23 Press trips
Turkey
Belgium
In 2016, approx. 11% of participants travelling to events in Berlin came from Europe. In Brussels, the de facto capital of the EU, those European Convention Offices which are members of European Cities Marketing joined forces for the 2016 “Meet Europe” workshop. The delegates at the workshop also included the visitBerlin Berlin Convention Office.
visitBerlin in Belgium
- 2 Marketing events
- 2 Fam Trips
- 11 Press trips
India
Asian countries account for a growing share of delegates and visitors at meetings and conventions in Berlin. In this context, the visitBerlin Berlin Convention Office has also continued its market activities in India in 2016, arranging promotional campaigns in cooperation with the European Cities Marketing (ECM) association.
visitBerlin in India
- 4 Marketing events
- 4 Press trips
Canada
visitBerlin in Canada
- 4 Marketing events
- 2 Fam Trips
- 21 Press trips
Poland
Singapur
The ITB Asia has gone from strength to strength every year to become a premier meeting place for the travel trade industry, much like its parent event – the ITB Berlin. At the ITB Asia, international exhibitors of all sectors can meet customers from the Asian travel and convention market. Here, the visitBerlin Berlin Convention Office promoted the city directly to customers from this growing market.
visitBerlin in Singapur
- 1 Marketing event
Austria
Sweden
The Scandinavian fleet’s new ultra-modern hybrid ferry Berlin is named after Germany’s capital city.
visitBerlin in Sweden
- 9 Marketing events
- 2 Fam Trips
- 3 Media events
- 14 Press trips
Serbia
Azerbaijan
visitBerlin promotes Berlin in Azerbaijan, Germany’s leading trading partner in the Caucasus.
visitBerlin in Azerbaijan
- 2 Marketing events
- 1 Press trip
Brazil Trade- & Convention Representative Office
Adriana Martins
(Berg Viagens e Negócios)São Paulo
USA & Canada PR Representative Office
Kirsten Schmidt
(Kirsten M Schmidt Communications)Los Angeles
United Kingdom Convention Representative Office
Lisa Stewart
(Hume Whitehead)London
Brazil PR & Convention Representative Office
Adriana Martins
(Berg Viagens e Negócios)São Paulo
BERLIN 365/24
visitBerlin in Berlin (more in German)
Our success in 2016 grew from our networks in the city, new cooperations, and our excellent business relationships with our many partners in Berlin.
Network und cooperations (more in German)
Products (more in German)
Our projects for Berlin (more in German)
Corporate Social Responsibility (in German)
We know Berlin. And we are aware of our responsibility for the city. In 2016, we spotlighted training programmes with a special focus on integrating young people with a migration background.
visitBerlin in figures (only in German)
The 2016 figures speak for themselves – 1.2 million visitors to our Berlin Tourist Info Centres and 24 million clicks on our website.
Company figures 2016
Our year 2016
An overview of our company figures from marketing, communication and budgets. More in German:
More in German