Our Year 2016

BERLIN 365/24

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Video Statement

For more information in English, click on our interactive world map and find out how and where we are promoting Berlin around the world.

Berlin

An iconic city for arts and culture, home to innumerable events, and ranked globally as one of the top locations for meetings and conventions. In 2016, Berlin attracted even more visitors.

Tourism Statistics 2016

Successful growth

Berlin achieved a new record of 12.7 million visitors with over 31 million overnight stays.

more in German
Foto: Besucher in Berlin mit Kamera
© visitBerlin, Foto: vgajic
Foto: Kongress Besucher in Berlin
© visitBerlin, Foto: IPGGutenbergUKLtd

Congress Statistis 2016

Top choice for conventions

Berlin achieved a new record of 12.7 million visitors with over 31 million overnight stays.

more in German

Berlin-Highlights 2016 (details in German)

visitBerlin around the world

In 2016, visitberlin was active in 50 countries across the globe. We promoted Berlin, Germany’s capital city, at over 280 events and in presentations for representatives of the tourism and convention industry, in the media and for potential visitors.

To find out more – explore our interactive map!

Yearly report

Berlin
  • Israel

    Top 10
    • 481.078 overnight stays
    • + 3,6% Compared to 2015

    visitBerlin in Israel

    • 2 Marketing events
    • 1 Fam Trip
    • 1 Press trip
    Learn more
  • Switzerland

    Top 9
    • 639.711 overnight stays
    • -1,9% Compared to 2015

    visitBerlin in Switzerland

    • 4 Marketing events
    • 1 Fam Trip
    • 2 Media events
    • 6 Press trips
    Learn more
  • Denmark

    Top 8
    • 650.801 overnight stays
    • -1,9% Compared to 2015

    visitBerlin in Denmark

    • 4 Marketing events
    • 3 Media events
    • 14 Press trips
    Learn more
  • France

    Top 7
    • 651.339 overnight stays
    • + 9,6% Compared to 2015

    In March 2016, the Salon Réunir International, the leading international trade fair in France, attracted 2,200 travel industry decision makers to Paris. There, as the only German destination, Berlin showcased the city as a tourist and convention location for French and other international customers.

    visitBerlin in France

    • 8 Marketing events
    • 1 Fam Trip
    • 2 Media events
    • 26 Press trips
    Learn more
  • The Netherlands

    Top 6
    • 830.542 overnight stays
    • -1,8% Compared to 2015

    visitBerlin in den Niederlanden

    • 6 Marketing events
    • 1 Fam Trip
    • 2 Media events
    • 22 Press trips
    Learn more
  • Italy

    Top 5
    • 926.317 overnight stays
    • -1,8% Compared to 2015

    visitBerlin in Italy

    • 8 Marketing events
    • 1 Fam Trip
    • 2 Media events
    • 24 Press trips
    Learn more
  • Spain

    Top 4
    • 955.023 overnight stays
    • + 13,5% Compared to 2015

    The ibtm world in Barcelona is one of the key global events for the international meetings, events and incentives industry. In 2016, the ibtm world attracted approx. 5,000 exhibitors from over 100 countries. At this leading trade fair, our Berlin Convention Office presented its new service portfolio for meetings and congress organisers.

    visitBerlin in Spain

    • 5 Marketing events
    • 3 Fam Trips
    • 4 Media events
    • 31 Press trips
    Learn more
  • USA

    Top 3
    • 1.128.466 overnight stays
    • + 4,5% Compared to 2015

    The United States remains Berlin’s most important and strongest overseas market. Ranked second for international overnight stays in Berlin, this market has considerable potential for the meetings and conventions sector. In 2106, the Berlin Convention Office promoted the city with its own stand at IMEX America in Las Vegas.

    Despite security concerns and changing travel trends, the United States remains Berlin’s most important and strongest overseas market. Berlin was again the top destination for Americans visiting Germany in 2016, a year when the strengthening dollar fuelled outbound tourism from the United States.

    visitBerlin in den USA

    • 16 Marketing events
    • 3 Fam Trips
    • 64 Press trips
    Learn more
  • United Kingdom

    Top 2
    • 1.682.447 overnight stays
    • + 9,9% Compared to 2015

    The United Kingdom is one of the leading international markets for meetings and conventions in Berlin. In 2016, 5% of participants at events in Berlin came from the UK. For this market, the visitBerlin Berlin Convention Office works closely with a major travel trade publisher to present UK customers with the latest trends in Berlin.

    visitBerlin in United Kingdom

    • 10 Marketing events
    • 4 Media events
    • 69 Press trips
    Learn more
  • Germany

    Top 1
    • 16.888.504 overnight stays
    • + 1,7% Compared to 2015

    In 2016, around 80% of all participants attending meetings, congresses and incentives in Berlin came from Germany. With various new event formats, our Berlin Convention Office was able to attract new customers to Germany’s capital city. Customers were invited, for example, to Berlin for con| temporary weekends, while a Berlin start-up thrilled delegates at Frankfurt’s IMEX with its offer of virtual tours of the German capital.

    visitBerlin in Germany

    • 26 Marketing events
    • 1 Fam Trip
    • 3 Media events
    • 42 Press trips
    Learn more
  • Poland

      visitBerlin in Poland

      • 8 Marketing events
      • 1 Fam Trip
      • 4 Media events
      • 12 Press trips
      Learn more
    • Norway

        visitBerlin in Norway

        • 3 Marketing events
        • 3 Media events
        • 6 Press trips
      • Australia

          visitBerlin in Australia

          • 10 Marketing events
          • 2 Fam Trips
          • 14 Press trips
        • Hungary

            visitBerlin in Hungary

            • 1 Media event
            • 4 Press trips
          • Canada

              visitBerlin in Canada

              • 4 Marketing events
              • 2 Fam Trips
              • 21 Press trips
            • Austria

                visitBerlin in Austria

                • 6 Marketing events
                • 2 Media events
                • 6 Press trips
                Learn more
              • Panama

                  visitBerlin in Panama

                  • 1 Fam Trip
                  • 4 Media events
                • Belgium

                    In 2016, approx. 11% of participants travelling to events in Berlin came from Europe. In Brussels, the de facto capital of the EU, those European Convention Offices which are members of European Cities Marketing joined forces for the 2016 “Meet Europe” workshop. The delegates at the workshop also included the visitBerlin Berlin Convention Office.

                    visitBerlin in Belgium

                    • 2 Marketing events
                    • 2 Fam Trips
                    • 11 Press trips
                    Learn more
                  • UAE

                      visitBerlin in UAE

                      • 3 Marketing events
                      • 3 Fam Trips
                      • 5 Press trips
                    • Colombia

                        visitBerlin in Colombia

                        • 4 Marketing events
                      • Sweden

                          The Scandinavian fleet’s new ultra-modern hybrid ferry Berlin is named after Germany’s capital city.

                          visitBerlin in Sweden

                          • 9 Marketing events
                          • 2 Fam Trips
                          • 3 Media events
                          • 14 Press trips
                          Learn more
                        • Peru

                            visitBerlin in Peru

                            • 1 Marketing event
                          • Bulgaria

                              visitBerlin in Bulgaria

                              • 2 Marketing events
                            • Vietnam

                                visitBerlin in Vietnam

                                • 2 Marketing events
                              • Croatia

                                  visitBerlin in Croatia

                                  • 2 Marketing events
                                  • 1 Press trip
                                • Serbia

                                    visitBerlin in Serbia

                                    • 2 Marketing events
                                    • 1 Media event
                                    • 1 Press trip
                                    Learn more
                                  • The Philippines

                                      visitBerlin in The Philippines

                                      • 1 Marketing event
                                    • Estonia

                                        visitBerlin in Estonia

                                        • 1 Marketing event
                                      • Cyprus

                                          visitBerlin in Cyprus

                                          • 1 Press trip
                                        • Lithuania

                                            visitBerlin in Lithuania

                                            • 1 Marketing event
                                          • Azerbaijan

                                              visitBerlin promotes Berlin in Azerbaijan, Germany’s leading trading partner in the Caucasus.

                                              visitBerlin in Azerbaijan

                                              • 2 Marketing events
                                              • 1 Press trip
                                              Learn more
                                            • Portugal

                                                visitBerlin in Portugal

                                                • 1 Marketing event
                                              • Finland

                                                  visitBerlin in Finland

                                                  • 3 Marketing events
                                                  • 2 Fam Trips
                                                  • 4 Media events
                                                  • 7 Press trips
                                                • Luxembourg

                                                    visitBerlin in Luxembourg

                                                    • 2 Press trips
                                                  • China

                                                      In Asia, China accounts for some of the highest growth rates for the convention and tourism markets. Chinese visitors are also increasingly attracted to Berlin for conferences, meetings and incentives. In 2016, the visitBerlin Berlin Convention Office also worked with the Chinese travel trade press to promote the German capital’s visibility in China as a destination for meetings and conferences.

                                                      Health Excellence: Presenting Berlin as a Centre of Medical Excellence in Beijing and Shanghai.

                                                      visitBerlin in China

                                                      • 19 Marketing events
                                                      • 1 Fam Trip
                                                      • 5 Press trips
                                                      Learn more
                                                    • Romania

                                                        visitBerlin in Romania

                                                        • 2 Marketing events
                                                      • Greece

                                                          visitBerlin in Greece

                                                          • 1 Marketing event
                                                        • Malaysia

                                                            visitBerlin in Malaysia

                                                            • 1 Marketing event
                                                          • Hongkong

                                                              visitBerlin in Hongkong

                                                              • 2 Marketing events
                                                              • 1 Press trip
                                                              Learn more
                                                            • Singapur

                                                                The ITB Asia has gone from strength to strength every year to become a premier meeting place for the travel trade industry, much like its parent event – the ITB Berlin. At the ITB Asia, international exhibitors of all sectors can meet customers from the Asian travel and convention market. Here, the visitBerlin Berlin Convention Office promoted the city directly to customers from this growing market.

                                                                visitBerlin in Singapur

                                                                • 1 Marketing event
                                                                Learn more
                                                              • India

                                                                  Asian countries account for a growing share of delegates and visitors at meetings and conventions in Berlin. In this context, the visitBerlin Berlin Convention Office has also continued its market activities in India in 2016, arranging promotional campaigns in cooperation with the European Cities Marketing (ECM) association.

                                                                  visitBerlin in India

                                                                  • 4 Marketing events
                                                                  • 4 Press trips
                                                                  Learn more
                                                                • Morocco

                                                                    visitBerlin in Morocco

                                                                    • 2 Press trips
                                                                  • Indonesia

                                                                      visitBerlin in Indonesia

                                                                      • 3 Marketing events
                                                                      Learn more
                                                                    • South Africa

                                                                        visitBerlin in South Africa

                                                                        • 1 Press trip
                                                                      • Ireland

                                                                          visitBerlin in Ireland

                                                                          • 1 Marketing event
                                                                          • 7 Press trips
                                                                        • Mexico

                                                                            visitBerlin in Mexico

                                                                            • 8 Marketing events
                                                                            • 3 Media events
                                                                            • 2 Press trips
                                                                          • Brazil

                                                                              Brazilians have long been keenly interested in Berlin – an interest that remains undiminished. Despite Brazil’s difficult economic conditions at present, our Berlin Convention Office continues to pursue its activities there. The resonance has been thoroughly positive, especially at LACTE 11, the largest meeting of industry events and corporate travel in Latin America.

                                                                              visitBerlin develops a range of various marketing activities to heighten its profile in South America’s strongest economy.

                                                                              visitBerlin in Brazil

                                                                              • 9 Marketing events
                                                                              • 1 Fam Trip
                                                                              • 3 Media events
                                                                              • 23 Press trips
                                                                              Learn more
                                                                            • South Korea

                                                                                visitBerlin in South Korea

                                                                                • 1 Marketing event
                                                                                • 1 Fam Trip
                                                                                • 3 Press trips
                                                                              • Iceland

                                                                                  visitBerlin in Iceland

                                                                                  • 1 Marketing event
                                                                                  • 1 Media event
                                                                                • Montenegro

                                                                                    visitBerlin in Montenegro

                                                                                    • 1 Press trip
                                                                                  • Turkey

                                                                                      visitBerlin in der Türkei

                                                                                      • 2 Marketing events
                                                                                      • 2 Media events
                                                                                      • 2 Press trips
                                                                                      Learn more
                                                                                    • Thailand

                                                                                        visitBerlin in Thailand

                                                                                        • 3 Marketing events
                                                                                      • Japan

                                                                                          visitBerlin in Japan

                                                                                          • 1 Marketing event
                                                                                          • 1 Fam Trip
                                                                                          • 8 Press trips
                                                                                        • Nepal

                                                                                            visitBerlin in Nepal

                                                                                            • 1 Fam Trip
                                                                                          • Argentina

                                                                                              visitBerlin in Argentina

                                                                                              • 7 Press trips
                                                                                            • Czech Republic

                                                                                                visitBerlin in Czech Republic

                                                                                                • 2 Media events
                                                                                                • 2 Press trips
                                                                                              • Kazakhstan

                                                                                                  visitBerlin in Kazakhstan

                                                                                                  • 1 Marketing event
                                                                                                  • China Convention Representative Office

                                                                                                    Henghong Yang
                                                                                                    (Cooperative representative with the German Convention Bureau)

                                                                                                    Beijing

                                                                                                  • Brazil PR & Convention Representative Office

                                                                                                    Adriana Martins
                                                                                                    (Berg Viagens e Negócios)

                                                                                                    São Paulo

                                                                                                  • Brazil Trade- & Convention Representative Office

                                                                                                    Adriana Martins
                                                                                                    (Berg Viagens e Negócios)

                                                                                                    São Paulo

                                                                                                  • USA & Canada PR Representative Office

                                                                                                    Kirsten Schmidt
                                                                                                    (Kirsten M Schmidt Communications)

                                                                                                    Los Angeles

                                                                                                  • United Kingdom Convention Representative Office

                                                                                                    Lisa Stewart
                                                                                                    (Hume Whitehead)

                                                                                                    London

                                                                                                BERLIN 365/24

                                                                                                Foto: Berlin Fest Hongkong 2016
                                                                                                © visitBerlin

                                                                                                BERLIN 365/24

                                                                                                Successful and new marketing campaign for Berlin

                                                                                                visitBerlin in Berlin (more in German)

                                                                                                Our success in 2016 grew from our networks in the city, new cooperations, and our excellent business relationships with our many partners in Berlin.

                                                                                                Network und cooperations (more in German)

                                                                                                Products (more in German)

                                                                                                Foto: Beratung in der Berlin Tourist Info
                                                                                                © visitBerlin, Foto: Dirk Mathesius

                                                                                                Information and sales

                                                                                                Our services in 2016 for all Berlin visitors

                                                                                                Our projects for Berlin (more in German)

                                                                                                Corporate Social Responsibility (in German)

                                                                                                We know Berlin. And we are aware of our responsibility for the city. In 2016, we spotlighted training programmes with a special focus on integrating young people with a migration background.

                                                                                                Foto: Team visitBerlin Konferenz
                                                                                                © visitBerlin, Foto: www.david-biene.de

                                                                                                Corporate Social Responsibility

                                                                                                CSR is a core value in an interconnected world

                                                                                                visitBerlin in figures (only in German)

                                                                                                The 2016 figures speak for themselves – 1.2 million visitors to our Berlin Tourist Info Centres and 24 million clicks on our website. 

                                                                                                Foto: Blick auf den Fernsehturm
                                                                                                © visitBerlin, Foto: Wolfgang Scholvien

                                                                                                Company figures 2016

                                                                                                Our year 2016

                                                                                                An overview of our company figures from marketing, communication and budgets. More in German:

                                                                                                More in German
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